A notícia é de Mumbai, na Índia.
A website that sells just shoes and customises your footwear; another that sells eye-wear; and another that deals solely in financial products to help you put every penny to use. These are a few niche e-commerce portals that have sprung up and promise an expertise that offline retail cannot.
India boasts of 100 million active internet users of which 37 per cent live in small towns. And with another 10 per cent of Indians expected to start using the internet soon, it's a largely untapped market.
“This provides a huge opportunity to organisations that use the internet as an effective medium of marketing and client-sourcing. So if an organisation can execute a transaction well, it is bound to do well,” explains Ashish Jeph, co-founder & director, GNBIndia.com, a group buying portal for discounted loans and financial products.
GNBIndia.com is a portal that claims to demystify jargon for consumers and offer deals on loans, insurance and investment schemes. The site has been founded by three former bankers, who during 16 years of their service in the banking sector took notice of the “lack of professionalism” among intermediaries present in the retail lending segment.
“A company can only make certain investments and bets at a time. So, we aim to be leaders in a particular retail category unlike those who offer a little of everything,” tells Peyush Bansal, founder and CEO, Lenskart.com.
Bansal started Lenskart.com and offers a range of products like branded contact lenses and sunglasses, all ready to be custom built as per customer’s eye power. “We chose eyewear because we thought it is a need-based product and there is a big gap in demand and availability. One-third of India’s population has vision correction problem today and only one-fourth out of that use any kind of vision correction. With the internet we can reach remotest of areas with full range of products,” hopes Bansal.
These websites claim huge potential in being a one-stop destination. However, leaving a mark with just one particular product or a service is a task. "We chose shirts as after looking at options in the Indian market, we discovered that there aren't too many distinctive products. Our idea was to give consumers not an affordable but a quality product at an affordable price - Rs 899," reveals Kabir Hingorani, founder, Stiff Collar.
A website that proclaims itself as selling “snooty English shirts” at decidedly “non snooty” prices, thestiffcollar.com, retails English shirts online. Hingorani admits that lack of awareness about English shirts is a challenge the website is currently trying to overcome. He says, “The Indian consumer might not readily fish out Rs. 899 for a cotton shirt being sold through a relatively new medium such as a website.”
Educating users is not something that bothers Shailen Amin, co-founder and CEO of Bestylish.com. “People are passionate about shoes — cherishing and loving them,” says Amin. The website offers branded footwear ranging from Melissa, DKNY, Rockport and Woodland. To address niche customer needs in a creative manner, bestylish offers special footwear accessories like “The Heel Condom”, specialised shoes for diabetics.
But how receptive are consumers when it comes to purchasing shoes online? Amin explains, “We see a wide variety of customers who frequent our site, but if we had to average it out, our customer would be a 16-30 year old internet savvy shoe-lover.”
Fonte
quarta-feira, 30 de novembro de 2011
terça-feira, 29 de novembro de 2011
Occupy Christmas
OK OK é uma loja em Brunswick na Austrália.
(...)
So now it's December in 5 minutes which means that Christmas is precisely seven & a half minutes away! Are you prepared? Don't stress, no one who has a life is. But maybe you should be thinking about getting your stuff together... Yes? Well, we're here to help you. Don't fret.
My compadres and I in humble Sparta Place are having a lil' VIP shopping event next Friday the 2nd of December from 5-8pm. The deal is, with our world in chaos & it's economy in the pooper, there's never been a better time to get local. So we thought if we help you knock over your Xmas shopping in one night by being super helpful, giving you some Champers to help you along and a discount of 10% off in thanks, you in turn can help to support us to stay around to fight another year. Sounds like not a bad plan right?
How about I give you my top 10 tips for Chrissy presents at OK OK this year to tantalize you with the prospect a little more?
1: OK OK Socks and Hosiery//Made in Brunswick
Carla and I have been putting together neat little pack combinations of socks and tights. Great as stocking fillers, K.K and even a stand alone gift:
UNISEX SOCKS: 4 PACK assorted colours and patterns $30
WOMEN'S SOCKS: A 4 PACK assortment from the Bamboo, cotton rib & cotton Geometry ankle socks or cotton rib knee hi's $40
TIGHTS: A 4 PACK of/ Stripes $60/ Bamboo $70/ Nylon Opaques $50. A 4 PACK mixing up any 4 pairs $60!
2:OK OK 3 PACK of Sweatshop Free Cotton T.Shirts for Men& Women...
You know about these, they're a winner! Works out to be 1 free T.shirt. $100
3: O Clock: New Watches!
$54 and you can swap the bands and the face or buy a spare face for $32 or a spare band $22! Silicon, Italian, bands are sized, customizable. There's also a Fluoro 80's range, same price. Of course there is.
4: Tie Ups!
Awesome belts made in Italy - totally Cruelty free and customizable! You can mix'n'match the buckles and the belts and cut it to size to wear on the hip or on the waist. There's a Slim-cut and a standard width. They're unisex (which we LOVE). BEST colour range and the packaging is awesome. $55, Italian made & extra buckles can be bought separately for $15.
5: BAGGU
The range is large! We have heaps of colours and our new favourites are the crazy neon nylon foldable backpacks for $39. Such a good gift - tre practical!
6: Ann Brennan Prints
You saw them at the launch... Or maybe you didn't? Well they're hanging beautifully about the shop and would make a unique gift with editions of only 30. Large prints are $210 Framed, $100 unframed. Small prints are $145 framed and $65 unframed. Stunning!
7: Melissa Shoes
Having taken over our little shop - we're now housing them in the Mezzanine, it's like our own Melissa Pop up! We're not JUST a shoe shop after all... The range is actually their best EVER. We're offering 10% off the first pair of shoes on the night but when you buy a second pair, that pair (of lesser value) will get 20% off. We're just good that way. Heels for the parties, sandals for the day? WIN!
8: MAN Jewellery
We sold out of the 1st lot (we knew you'd love 'em!). Have re-order more stock. New styles even crazier than before. Still limited stock though so maybe you need to tell someone that all you want for christmas is...
9: CLOTHES!
New Qoo Qoo, OK OK basics, Jamie Fame, Satu - it's all going to be 10% off - even if it's already on sale. Ya dig?
10: GIFT VOUCHER
So you came along and drank too much champagne and now you're too light headed to decide. But you know your girlfriend would have no trouble picking something out herself (as if you'd get it right anyway... Am I right?) DON'T stress - we will make you up a shit-hot OK OK Gift Voucher to whatever denomination you want... Told you we were here to help.
So you're planning to knock over all your gifts in the one night because you want to actually enjoy your December? You CAN! Between us at OK OK, Melody Nelson, Ruby Patootee, Arbor & Love & Lust you can't lose and hey, while you're at it get your pamper on at Corrine's hair Lounge & Jet nails. It's all about the whole experience you see. We'll even have a DJ playing some music outside to add to the atmosphere.
Good! You're sold! Well I guess I will see you there then won't I??
Gushy Silly season lovin' from the crew at OK OK to our Beloved Customers. Thanks for the Support.
(...)
Fonte
(...)
So now it's December in 5 minutes which means that Christmas is precisely seven & a half minutes away! Are you prepared? Don't stress, no one who has a life is. But maybe you should be thinking about getting your stuff together... Yes? Well, we're here to help you. Don't fret.
My compadres and I in humble Sparta Place are having a lil' VIP shopping event next Friday the 2nd of December from 5-8pm. The deal is, with our world in chaos & it's economy in the pooper, there's never been a better time to get local. So we thought if we help you knock over your Xmas shopping in one night by being super helpful, giving you some Champers to help you along and a discount of 10% off in thanks, you in turn can help to support us to stay around to fight another year. Sounds like not a bad plan right?
How about I give you my top 10 tips for Chrissy presents at OK OK this year to tantalize you with the prospect a little more?
1: OK OK Socks and Hosiery//Made in Brunswick
Carla and I have been putting together neat little pack combinations of socks and tights. Great as stocking fillers, K.K and even a stand alone gift:
UNISEX SOCKS: 4 PACK assorted colours and patterns $30
WOMEN'S SOCKS: A 4 PACK assortment from the Bamboo, cotton rib & cotton Geometry ankle socks or cotton rib knee hi's $40
TIGHTS: A 4 PACK of/ Stripes $60/ Bamboo $70/ Nylon Opaques $50. A 4 PACK mixing up any 4 pairs $60!
2:OK OK 3 PACK of Sweatshop Free Cotton T.Shirts for Men& Women...
You know about these, they're a winner! Works out to be 1 free T.shirt. $100
3: O Clock: New Watches!
$54 and you can swap the bands and the face or buy a spare face for $32 or a spare band $22! Silicon, Italian, bands are sized, customizable. There's also a Fluoro 80's range, same price. Of course there is.
4: Tie Ups!
Awesome belts made in Italy - totally Cruelty free and customizable! You can mix'n'match the buckles and the belts and cut it to size to wear on the hip or on the waist. There's a Slim-cut and a standard width. They're unisex (which we LOVE). BEST colour range and the packaging is awesome. $55, Italian made & extra buckles can be bought separately for $15.
5: BAGGU
The range is large! We have heaps of colours and our new favourites are the crazy neon nylon foldable backpacks for $39. Such a good gift - tre practical!
6: Ann Brennan Prints
You saw them at the launch... Or maybe you didn't? Well they're hanging beautifully about the shop and would make a unique gift with editions of only 30. Large prints are $210 Framed, $100 unframed. Small prints are $145 framed and $65 unframed. Stunning!
7: Melissa Shoes
Having taken over our little shop - we're now housing them in the Mezzanine, it's like our own Melissa Pop up! We're not JUST a shoe shop after all... The range is actually their best EVER. We're offering 10% off the first pair of shoes on the night but when you buy a second pair, that pair (of lesser value) will get 20% off. We're just good that way. Heels for the parties, sandals for the day? WIN!
8: MAN Jewellery
We sold out of the 1st lot (we knew you'd love 'em!). Have re-order more stock. New styles even crazier than before. Still limited stock though so maybe you need to tell someone that all you want for christmas is...
9: CLOTHES!
New Qoo Qoo, OK OK basics, Jamie Fame, Satu - it's all going to be 10% off - even if it's already on sale. Ya dig?
10: GIFT VOUCHER
So you came along and drank too much champagne and now you're too light headed to decide. But you know your girlfriend would have no trouble picking something out herself (as if you'd get it right anyway... Am I right?) DON'T stress - we will make you up a shit-hot OK OK Gift Voucher to whatever denomination you want... Told you we were here to help.
So you're planning to knock over all your gifts in the one night because you want to actually enjoy your December? You CAN! Between us at OK OK, Melody Nelson, Ruby Patootee, Arbor & Love & Lust you can't lose and hey, while you're at it get your pamper on at Corrine's hair Lounge & Jet nails. It's all about the whole experience you see. We'll even have a DJ playing some music outside to add to the atmosphere.
Good! You're sold! Well I guess I will see you there then won't I??
Gushy Silly season lovin' from the crew at OK OK to our Beloved Customers. Thanks for the Support.
(...)
Fonte
segunda-feira, 28 de novembro de 2011
Gareth Pugh hits Milan
If you thought the Gareth Pugh for Melissa mania had died down you’d be wrong!
Friday marked the official launch of the Melissa + Gareth Pugh collaboration in Milan, and it was a party to remember! Held at the world renowned Corso Como, it was the must have ticket in town!
Corso Como was turned into a club for the evening with Ponystep Magazine DJing and the man of the moment Gareth Pugh in attendance.
We’re not going to lie, us Melissa UK girls are a little jealous we missed out!
Fonte
Friday marked the official launch of the Melissa + Gareth Pugh collaboration in Milan, and it was a party to remember! Held at the world renowned Corso Como, it was the must have ticket in town!
Corso Como was turned into a club for the evening with Ponystep Magazine DJing and the man of the moment Gareth Pugh in attendance.
We’re not going to lie, us Melissa UK girls are a little jealous we missed out!
Fonte
10 marcas mais desejadas pela galera!
Fonte: O Povo Online, de Fortaleza.
Moda Teen especial de dez anos do Buchicho traz as marcas que não saem da nossa cabeça.
Sabe aquela blusa que você sempre quis ter? E aquele sapato? Todo mundo tem um dia de consumidor compulsivo, deseja ter um produto e quer tê-lo a qualquer custo. E que isso tem de ruim? Exatamente nada! Dentro das medidas certas, o que tem de mais de vez em quando se dar um presentinho? Fechando as comemorações dos dez anos de Buchicho, a Moda Teen traz as dez marcas mais pedidas entre os jovens antenados da Terra do Sol e do mundo inteirinho!
Melissa
Desde o finalzinho dos anos 1970, a Melissa faz a cabeça de qualquer moça antenada. Do clássico modelo ‘Aranha’ aos mais fashionistas assinados por estilistas internacionais consagrados como Vivienne Westwood e Jean Paul Gaultier, são um luxo só!
Piorski
A marca cearense, que mês passado fez nove anos, é tudo no quesito roupas fofinhas. Super feminina, traz em suas coleções estampas super kitsch em modelitos super atuais. Pra quem curte, é só dar uma passada na loja da marca no shopping Del Paseo.
Farm
A marca que invoca o way of life carioca, aquele jetinho livre, leve e solto, com um pouco mais de uma década de sua abertura, desponta há alguns verões na preferência de quase todas as garotas. Quem não faz de tudo pra ter uma blusinha ou um vestidinho da Farm? Atire a primeira pedra quem nunca ficou babando nas araras da loja.
Abercrombie e Fitch
Antes de se tornar febre entre os jovens, a Abercrombie & Fitch já tinha uma história. Centenária, a marca que vestia a elite americana num jogo de marketing revolucionou sua linha de roupas instalando um estilo mais descontraído e jovem em sua linha de produção. O retorno não foi outro: todo mundo quer ter uma t-shirt, uma pólo, uma bolsa de tecido ou até mesmo um chinelo que estampe a marca.
Converse All Star
Fabricados no início do século XX pela Converse e feitos para operários, os tênis de cano alto All Star não tinham muito glamour. De lona, em cores básicas como marrom e preto, eram utilizados por serem feitos de um material resistente a baixo custo. Na década de 1950, com a revolta dos jovens, virou símbolo de gente moderna e cool e, até hoje, permanece com este status.
Hollister Co.
Um desdobramento da Abercrombie e Fitch, a marca também voltada ao público jovem traz t-shirts cheias de aplicações e silks com números. Virou febre principalmente entre os meninos de estilo mais arrumadinho.
Apple
Do lendário Steve Jobs, a Apple tem os produtos eletrônicos mais badalados dos últimos tempos. Quem não quer andar por aí com um Ipod colorido? Ou com um Ipad cheio de fotos bacanas? O primeiro passo para conseguir ter algo da marca é fazer um cofrinho e quebrar o porquinho apenas quando ele estiver cheio!
Swatch
A marca Suiça de relógios sempre teve coleções lindas, que mais parecem braceletes do que relógios propriamente ditos. Coloridos, em cores neutras, de aço ou plástico, são a cara de qualquer jovem que seja antenado e pontual!
Full Vinyl
A loja que já nasceu com cara de bazar tem sua sede no coração da Aldeota. Com as t-shirts mais transadas da cidade, tem também acessórios super bacanas. Tudo é inspirado nos fofíssimos Toy Arts super coloridos. Quem tiver curiosidade, é só dar uma passadinha por lá! Leonardo Mota com Dom Luís.
Kipling
A marca de bolsas super despojadas é febre entre adultos e adolescentes desde sempre. Com cores diferentes e estampas geométricas maravilhosas, tem linhas que vão de estilos mais despojados aos mais clássicos.
Moda Teen especial de dez anos do Buchicho traz as marcas que não saem da nossa cabeça.
Sabe aquela blusa que você sempre quis ter? E aquele sapato? Todo mundo tem um dia de consumidor compulsivo, deseja ter um produto e quer tê-lo a qualquer custo. E que isso tem de ruim? Exatamente nada! Dentro das medidas certas, o que tem de mais de vez em quando se dar um presentinho? Fechando as comemorações dos dez anos de Buchicho, a Moda Teen traz as dez marcas mais pedidas entre os jovens antenados da Terra do Sol e do mundo inteirinho!
Melissa
Desde o finalzinho dos anos 1970, a Melissa faz a cabeça de qualquer moça antenada. Do clássico modelo ‘Aranha’ aos mais fashionistas assinados por estilistas internacionais consagrados como Vivienne Westwood e Jean Paul Gaultier, são um luxo só!
Piorski
A marca cearense, que mês passado fez nove anos, é tudo no quesito roupas fofinhas. Super feminina, traz em suas coleções estampas super kitsch em modelitos super atuais. Pra quem curte, é só dar uma passada na loja da marca no shopping Del Paseo.
Farm
A marca que invoca o way of life carioca, aquele jetinho livre, leve e solto, com um pouco mais de uma década de sua abertura, desponta há alguns verões na preferência de quase todas as garotas. Quem não faz de tudo pra ter uma blusinha ou um vestidinho da Farm? Atire a primeira pedra quem nunca ficou babando nas araras da loja.
Abercrombie e Fitch
Antes de se tornar febre entre os jovens, a Abercrombie & Fitch já tinha uma história. Centenária, a marca que vestia a elite americana num jogo de marketing revolucionou sua linha de roupas instalando um estilo mais descontraído e jovem em sua linha de produção. O retorno não foi outro: todo mundo quer ter uma t-shirt, uma pólo, uma bolsa de tecido ou até mesmo um chinelo que estampe a marca.
Converse All Star
Fabricados no início do século XX pela Converse e feitos para operários, os tênis de cano alto All Star não tinham muito glamour. De lona, em cores básicas como marrom e preto, eram utilizados por serem feitos de um material resistente a baixo custo. Na década de 1950, com a revolta dos jovens, virou símbolo de gente moderna e cool e, até hoje, permanece com este status.
Hollister Co.
Um desdobramento da Abercrombie e Fitch, a marca também voltada ao público jovem traz t-shirts cheias de aplicações e silks com números. Virou febre principalmente entre os meninos de estilo mais arrumadinho.
Apple
Do lendário Steve Jobs, a Apple tem os produtos eletrônicos mais badalados dos últimos tempos. Quem não quer andar por aí com um Ipod colorido? Ou com um Ipad cheio de fotos bacanas? O primeiro passo para conseguir ter algo da marca é fazer um cofrinho e quebrar o porquinho apenas quando ele estiver cheio!
Swatch
A marca Suiça de relógios sempre teve coleções lindas, que mais parecem braceletes do que relógios propriamente ditos. Coloridos, em cores neutras, de aço ou plástico, são a cara de qualquer jovem que seja antenado e pontual!
Full Vinyl
A loja que já nasceu com cara de bazar tem sua sede no coração da Aldeota. Com as t-shirts mais transadas da cidade, tem também acessórios super bacanas. Tudo é inspirado nos fofíssimos Toy Arts super coloridos. Quem tiver curiosidade, é só dar uma passadinha por lá! Leonardo Mota com Dom Luís.
Kipling
A marca de bolsas super despojadas é febre entre adultos e adolescentes desde sempre. Com cores diferentes e estampas geométricas maravilhosas, tem linhas que vão de estilos mais despojados aos mais clássicos.
domingo, 27 de novembro de 2011
Melissa shoes website
Olhaí a opinião de um blog gringo sobre o site da Melissa. E eu assino embaixo!
Eu detestei o "novo" conceito do site, achei realmente confuso e difícil de navegar! É super modernoso e tal, mas é visualmente poluído DEMAIS!
The website of the brand is quite confusing: blogs, magazine, academy, microsites and no history of the brand really...
Eu detestei o "novo" conceito do site, achei realmente confuso e difícil de navegar! É super modernoso e tal, mas é visualmente poluído DEMAIS!
sábado, 26 de novembro de 2011
Como tirar arranhões das Melissas?
Segundo esse site a dica a seguir foi dada pelo próprio pessoal da Melissa EUA, em Nova York:
Eu comprei e testei o Magic Eraser Original. Esse produto é uma esponja super macia, que lembra uma espuma de travesseiro. Como dá pra imaginar, serviu apenas para limpar a Melissa (como qualquer flanela com água faria), não para tirar os arranhões.
Existe outra versão do Magic Eraser, o Extra Power, que promete ser 50% mais potente do que o Original. Não estou colocando muita fé, mas vou lembrar de procurar esse produto na próxima vez que for no supermercado.
Here's a Melissa tip I was given by the great folks there: to get rid of scuffs and get back the shine on your gorgeous Melissa shoes; use the Mr. Clean Magic Eraser! There are of course other brands out there, but this specific one was suggested. I can't wait to get my shoes scuff free and shiny again!
Eu comprei e testei o Magic Eraser Original. Esse produto é uma esponja super macia, que lembra uma espuma de travesseiro. Como dá pra imaginar, serviu apenas para limpar a Melissa (como qualquer flanela com água faria), não para tirar os arranhões.
Existe outra versão do Magic Eraser, o Extra Power, que promete ser 50% mais potente do que o Original. Não estou colocando muita fé, mas vou lembrar de procurar esse produto na próxima vez que for no supermercado.
sexta-feira, 25 de novembro de 2011
Shoes for Show Exhibiton
Melissa HQ [in UK] is lucky enough to be situated in the heart of London, which means we are always only a stones throw away from amazing exhibitions, like Shoes for Show: The Sculptural Art of High Heel that is currently being held just off Brick Lane.
This exhibition is a must see for all shoe lovers! It is a display of the most exquisite shoes ever made and demonstrate the artistic skills of their makers, like Christian Louboutin, Alexander McQueen, Manolo Blahnik and our very own Melissa collaborators Vivienne Westwood and Gareth Pugh.
(...)
Shoes for Show: The Sculptural Art of High Heel is definitely a Melissa LOVE! x
Fonte
This exhibition is a must see for all shoe lovers! It is a display of the most exquisite shoes ever made and demonstrate the artistic skills of their makers, like Christian Louboutin, Alexander McQueen, Manolo Blahnik and our very own Melissa collaborators Vivienne Westwood and Gareth Pugh.
(...)
Shoes for Show: The Sculptural Art of High Heel is definitely a Melissa LOVE! x
Fonte
quinta-feira, 24 de novembro de 2011
Selfridges launches £18,000 miniature shoe advent calendar
This Christmas Selfridges department store are offering up a shoe lover's dream (or possibly nightmare*) thanks to their unique advent calendar - a bespoke Hendzel & Hunt wooden cabinet packed with miniature replicas of designer footwear costing an eye-watering £18,000.
The teeny tiny designs include work from Fendi, Rupert Sanderson, Maison Martin Margiela and Dries Van Noten and have been crafted using the same or similar techniques as the full-size versions (also available in Selfridges). You can get a sense of scale with the picture we tweeted on @MyDailyUK of one of the miniatures next to the full size version!
A selection of other exclusive miniatures from the likes of Charlotte Olympia (available in six different colour-ways at £295 per pair) and Vivienne Westwood (a rather tempting £5 for her Melissa replicas) are available to buy separately but owning the complete collection is only possible if you're the lucky recipient of the cabinet.
Take a look through the gallery to see which designers have given their footwear the downsizing treatment...
*We're saying nightmare because you'd end up with a cupboard full of beautiful shoes you couldn't even cram your toes into!
Fonte
(Clockwise from left) Dries Van Noten's tortoise minis, Charlotte Olympia mini and full size, the Hendzel & Hunt cabinet.
The teeny tiny designs include work from Fendi, Rupert Sanderson, Maison Martin Margiela and Dries Van Noten and have been crafted using the same or similar techniques as the full-size versions (also available in Selfridges). You can get a sense of scale with the picture we tweeted on @MyDailyUK of one of the miniatures next to the full size version!
A selection of other exclusive miniatures from the likes of Charlotte Olympia (available in six different colour-ways at £295 per pair) and Vivienne Westwood (a rather tempting £5 for her Melissa replicas) are available to buy separately but owning the complete collection is only possible if you're the lucky recipient of the cabinet.
Take a look through the gallery to see which designers have given their footwear the downsizing treatment...
*We're saying nightmare because you'd end up with a cupboard full of beautiful shoes you couldn't even cram your toes into!
Fonte
Pra você, Sharpie fan
Esse post é pra você, fã de canetas permanentes, que não sabe viver sem essas maravilhas de mil e uma utilidades. E é especialmente pra você que tem preferência pela marca Sharpie.
Esse post é pra você que já pintou tudo no mundo com Sharpie: o piso que arranhou quando você mudou o fogão de lugar, a camisa que desbotou com água sanitária, a calça jeans que desfiou bem no joelho, a pulseira do relógio que era branca e você queria preta, a bolsa que é velhinha mas você adora, a Melissa flocada que começou a ficar careca.
Esse post é pra você que tem uma gaveta cheia de Sharpies de todas as cores do arco-íris, "just in case".
Esse post é pra você que fica com ódio quando vai procurar na gaveta e não acha um Sharpie naquele exato tom laranja-pêssego que você precisa.
A Sharpie lançou em edição limitada uma coleção de canetas permanentes chamada 80's Glam. São lindas cores em tons pastéis, perfeitas para aqueles casos onde as cores básicas são fortes demais e você precisa de um tom mais suave.
Eu que não sou boba nem nada, já garanti a minha cartela!
Esse post é pra você que já pintou tudo no mundo com Sharpie: o piso que arranhou quando você mudou o fogão de lugar, a camisa que desbotou com água sanitária, a calça jeans que desfiou bem no joelho, a pulseira do relógio que era branca e você queria preta, a bolsa que é velhinha mas você adora, a Melissa flocada que começou a ficar careca.
Esse post é pra você que tem uma gaveta cheia de Sharpies de todas as cores do arco-íris, "just in case".
Esse post é pra você que fica com ódio quando vai procurar na gaveta e não acha um Sharpie naquele exato tom laranja-pêssego que você precisa.
A Sharpie lançou em edição limitada uma coleção de canetas permanentes chamada 80's Glam. São lindas cores em tons pastéis, perfeitas para aqueles casos onde as cores básicas são fortes demais e você precisa de um tom mais suave.
Eu que não sou boba nem nada, já garanti a minha cartela!
quarta-feira, 23 de novembro de 2011
Melissa Shoes Warehouse & Online Sale
Up to 70% off!
Well it's finally here, Melissa Australia is having a WAREHOUSE SALE (in Melbourne) this weekend & ONLINE SALE (for everyone) next Monday & Tuesday!!!
WAREHOUSE SALE
Come and be overwhelmed by the colours, the variety and of course that bubble gum smell. There will be some rare treasures to be found along with newer styles from the more recent collections and designer collaborations, including:
Vivienne Westwood
Jean Paul Gaultier
Alexandre Herchcovitch
A multitude of Melissa Bargains to be found just in time to ensure your wardrobe is fully stocked for the upcoming festivities! A selection of summer styles from other brands will also be available.
NON MELBOURNE RESIDENTS
We do not want our non-Melbournian Melissa fans to feel left out so on Monday 28th & Tuesday 29th November we will be having a sale online as well. Details are on Facebook under the link 'Online Sale Information' (on the left side of the page where 'Wall' is listed).
Warehouse Sale: SAT 26th & SUN 27th November (11am-3pm both days)
Where: 289 Geelong Road, Kingsville VIC
(No returns on sale items)
Online Sale: Mon 28th & Tues 29th November (Mon 11am - Tues 5pm)
Fontes: 1 e 2
Well it's finally here, Melissa Australia is having a WAREHOUSE SALE (in Melbourne) this weekend & ONLINE SALE (for everyone) next Monday & Tuesday!!!
WAREHOUSE SALE
Come and be overwhelmed by the colours, the variety and of course that bubble gum smell. There will be some rare treasures to be found along with newer styles from the more recent collections and designer collaborations, including:
Vivienne Westwood
Jean Paul Gaultier
Alexandre Herchcovitch
A multitude of Melissa Bargains to be found just in time to ensure your wardrobe is fully stocked for the upcoming festivities! A selection of summer styles from other brands will also be available.
NON MELBOURNE RESIDENTS
We do not want our non-Melbournian Melissa fans to feel left out so on Monday 28th & Tuesday 29th November we will be having a sale online as well. Details are on Facebook under the link 'Online Sale Information' (on the left side of the page where 'Wall' is listed).
Warehouse Sale: SAT 26th & SUN 27th November (11am-3pm both days)
Where: 289 Geelong Road, Kingsville VIC
(No returns on sale items)
Online Sale: Mon 28th & Tues 29th November (Mon 11am - Tues 5pm)
Fontes: 1 e 2
terça-feira, 22 de novembro de 2011
Sample Hunters Designer Sample Sale, London, 24-27th of November 2011
Sample Hunters will be holding a pre-Christmas sample sale at the Old Truman Brewery in Bricklane, London, between the 24th of November until the 27th of November. The sale includes both women and men’s clothing, shoes and accessories.
The brands on show and selling at sweet prices will include: See by Chloe, Vivienne Westwood, Burberry, Lanvin, Missoni or Moncler to name a few (our favourites!).
We hear that A/W 20011 See by Chloe will go at 50% off RRP, and our favourite Vivienne Westwood/Melissa shoes will be discounted from £150 to £79! Ready, steady, go!!!
The sale dates and opening times:
Thursday 24th November, from 1pm to 8pm
Friday 25th November, from 12 (noon) to 8pm
Saturday 26th November, from 12 (noon) to 7pm
Sunday 27th November 2011, from 12 (noon) to 6.30pm
Location:
The Old Truman Brewery,
Shop 14
15 Hanbury Street
London E1 6QR
Fonte
The brands on show and selling at sweet prices will include: See by Chloe, Vivienne Westwood, Burberry, Lanvin, Missoni or Moncler to name a few (our favourites!).
We hear that A/W 20011 See by Chloe will go at 50% off RRP, and our favourite Vivienne Westwood/Melissa shoes will be discounted from £150 to £79! Ready, steady, go!!!
The sale dates and opening times:
Thursday 24th November, from 1pm to 8pm
Friday 25th November, from 12 (noon) to 8pm
Saturday 26th November, from 12 (noon) to 7pm
Sunday 27th November 2011, from 12 (noon) to 6.30pm
Location:
The Old Truman Brewery,
Shop 14
15 Hanbury Street
London E1 6QR
Fonte
New Barbie smell
Eu já vi o cheirinho de Melissa ser descrito de várias formas diferentes: cheiro de tutti-frutti, de chiclete e até de incenso. Mas é a primeira vez que vejo alguém descrever como "cheiro de Barbie nova"!
These remind me of classic Barbie shoes. They are made of plastic so they are super easy to clean and are comfortable as well. Plus they have that new Barbie smell... The whole car smelled like them on our 8 hour drive home...
Fonte
These remind me of classic Barbie shoes. They are made of plastic so they are super easy to clean and are comfortable as well. Plus they have that new Barbie smell... The whole car smelled like them on our 8 hour drive home...
Fonte
segunda-feira, 21 de novembro de 2011
A Marc Jacobs Collection Goes Missing
It has been described as a heist, the fashion crime of the season: the announcement, Thursday afternoon, that the Marc Jacobs spring/summer 2012 collection had been stolen on the way from Paris to London, where it was to be paraded in front of the press.
Reports in the British and American news media immediately conjectured that counterfeiters, seeking a head start, might have mounted “a daring raid” as the 46-look collection, which is not yet in stores, zipped between France and Britain by train.
The truth, according to the British police and a person familiar with their investigation, is slightly less “Mission: Impossible.” Scotland Yard confirmed Thursday that it was investigating the theft of “a quantity of clothing, bags and shoes” valued at almost $65,000. The collection was stolen, it said, at 8 a.m. on a sunlit Wednesday morning on Mount Street, in the heart of the upscale Mayfair neighborhood in London, home to a large Marc Jacobs store.
A person familiar with the situation, who did not want to be named discussing a continuing investigation, said late Wednesday that the collection that was stolen consisted of “duplicate samples, in Europe for press days.”
“The collection as shown in New York is safe, and the red carpets won’t be missing Marc Jacobs this season.”
The person declined to discuss the nature of the robbery, but said no one had been hurt. There was speculation that the collection had been lifted from a courier van delivering it to the store.
This is not the first time that a large quantity of designer clothing has gone missing. Seventy-five dresses from Victoria Beckham’s spring-summer 2010 collection were taken from a delivery van on its way to Neiman Marcus in New York in 2009. In 2007, the London designer Christopher Kane’s studio was broken into and 23 pieces from that year’s spring-summer collection were stolen.
Keen-eyed fashion detectives should be on the lookout for thieves dressed, according to Suzy Menkes’s description of the collection in The International Herald Tribune, in a manner that gives a “sense of the Deep South, dance hall spirit,” including “see-through cellophane draped as cocktail dresses; or gingham printed on translucent plastic.”
Fonte
Reports in the British and American news media immediately conjectured that counterfeiters, seeking a head start, might have mounted “a daring raid” as the 46-look collection, which is not yet in stores, zipped between France and Britain by train.
The truth, according to the British police and a person familiar with their investigation, is slightly less “Mission: Impossible.” Scotland Yard confirmed Thursday that it was investigating the theft of “a quantity of clothing, bags and shoes” valued at almost $65,000. The collection was stolen, it said, at 8 a.m. on a sunlit Wednesday morning on Mount Street, in the heart of the upscale Mayfair neighborhood in London, home to a large Marc Jacobs store.
A person familiar with the situation, who did not want to be named discussing a continuing investigation, said late Wednesday that the collection that was stolen consisted of “duplicate samples, in Europe for press days.”
“The collection as shown in New York is safe, and the red carpets won’t be missing Marc Jacobs this season.”
The person declined to discuss the nature of the robbery, but said no one had been hurt. There was speculation that the collection had been lifted from a courier van delivering it to the store.
This is not the first time that a large quantity of designer clothing has gone missing. Seventy-five dresses from Victoria Beckham’s spring-summer 2010 collection were taken from a delivery van on its way to Neiman Marcus in New York in 2009. In 2007, the London designer Christopher Kane’s studio was broken into and 23 pieces from that year’s spring-summer collection were stolen.
Keen-eyed fashion detectives should be on the lookout for thieves dressed, according to Suzy Menkes’s description of the collection in The International Herald Tribune, in a manner that gives a “sense of the Deep South, dance hall spirit,” including “see-through cellophane draped as cocktail dresses; or gingham printed on translucent plastic.”
Fonte
Um dia bem ble
Vou te contar, domingo eh um tedio. E tem alguns domingos que sao piores do que outros domingos. Hoje, por exemplo. Alias, ontem, porque ja passou da meia-noite.
Em dias tipo esse eu me sinto meio orfan (ficou terrivel assim, eu sei, mas "orfa" eh ainda pior e nao eh nada pratico usar os acentos no iPad). Olho pra um lado e pra outro e nada parece atrativo.
Quero sair de casa, fazer alguma coisa, mas nao me sinto disposta a trocar de roupa, me encapotar com 4 camadas, cachecol, chapeu, luvas. E ir pra onde? Fazer o que? Cinema? De novidade so ta passando Happy Feet, eu nao gostei do primeiro e nao estou louca de vontade de ver o segundo.
Ir num restaurante? Olho a hora, passa das duas, o Dusters ja fechou. So resta a Applebee's e o Skeeter Barnes. O Skeeter Barnes eh ruim, a Apple eu nao aguento mais, vou toda semana la. Prefiro comer em casa mesmo.
Olho pro micro, tenho emails pra responder, falta coragem de comecar. Olho pro iPad, nada interessante no Reader, nada interessante no Twitter. Vejo o icone de um dos meus jogos preferidos, falta inspiracao pra jogar.
Vou la fora tomar sol. Apesar do tempo aberto, o clima ta frio, nao aguento ficar muito tempo. Volto pra dentro de casa. Tedio, monotonia. Ouco vozes pelo autofalante e as vozes por si so me irritam. O tom, o compasso das palavras. Vou pro basement, me afastar o maximo possivel daqueles sons tao insuportaveis.
Ligo o DVD player. Harry Potter 7.2 esta na minha mao, um filme que amei de uma serie que amei. Nao tenho animo pra comecar a ver, vai demorar muito, nao sei se consigo passar tanto tempo olhando pra tela. Melhor tentar um seriado, que eh mais curto. Monk esta ao alcance na prateleira. O episodio seguinte eh um que ja vi na TV. E o proximo e o que vem depois desse.
Subo pro piso principal. O iPad esta em cima da mesinha, penso em escrever alguma coisa legal, pra tentar criar animo. So sai isso que voces estao lendo, porque hoje foi um dia bem ble.
Em dias tipo esse eu me sinto meio orfan (ficou terrivel assim, eu sei, mas "orfa" eh ainda pior e nao eh nada pratico usar os acentos no iPad). Olho pra um lado e pra outro e nada parece atrativo.
Quero sair de casa, fazer alguma coisa, mas nao me sinto disposta a trocar de roupa, me encapotar com 4 camadas, cachecol, chapeu, luvas. E ir pra onde? Fazer o que? Cinema? De novidade so ta passando Happy Feet, eu nao gostei do primeiro e nao estou louca de vontade de ver o segundo.
Ir num restaurante? Olho a hora, passa das duas, o Dusters ja fechou. So resta a Applebee's e o Skeeter Barnes. O Skeeter Barnes eh ruim, a Apple eu nao aguento mais, vou toda semana la. Prefiro comer em casa mesmo.
Olho pro micro, tenho emails pra responder, falta coragem de comecar. Olho pro iPad, nada interessante no Reader, nada interessante no Twitter. Vejo o icone de um dos meus jogos preferidos, falta inspiracao pra jogar.
Vou la fora tomar sol. Apesar do tempo aberto, o clima ta frio, nao aguento ficar muito tempo. Volto pra dentro de casa. Tedio, monotonia. Ouco vozes pelo autofalante e as vozes por si so me irritam. O tom, o compasso das palavras. Vou pro basement, me afastar o maximo possivel daqueles sons tao insuportaveis.
Ligo o DVD player. Harry Potter 7.2 esta na minha mao, um filme que amei de uma serie que amei. Nao tenho animo pra comecar a ver, vai demorar muito, nao sei se consigo passar tanto tempo olhando pra tela. Melhor tentar um seriado, que eh mais curto. Monk esta ao alcance na prateleira. O episodio seguinte eh um que ja vi na TV. E o proximo e o que vem depois desse.
Subo pro piso principal. O iPad esta em cima da mesinha, penso em escrever alguma coisa legal, pra tentar criar animo. So sai isso que voces estao lendo, porque hoje foi um dia bem ble.
domingo, 20 de novembro de 2011
Domingando
Nem pude curtir a minha preguica por muito tempo. Passados alguns minutos, o frio comecou a ficar incomodo e eu tive de levantar do sofa pra colocar uma roupa mais quente, aumentar um grau no termostato e abrir as cortinas pro sol entrar e ajudar a aquecer a casa.
Aih fui preparar um cafe pra me esquentar. O cafe puro tava muito sem graca, entao fui fazer umas torradas pra acompanhar e terminei tomando um cafe-da-manha tardio.
Resolvi arrumar a gaveta dos acessorios de frio, porque essas coisas ocupam muito volume, ja tava uma bagunca enorme e nao cabia mais nada. Fiz uma nota mental pra lembrar de comprar outro gaveteiro.
Fui guardar as roupas que estavam arejando fora do closet.
Percebi que perdi a tira da pulseira do meu relogio novo, procurei mas nao achei.
Lembrei que precisava preparar a caixa pra devolver a encomenda da Ideeli.
E nessa brincadeira de fazer uma coisinha aqui e outra ali, ja passa das 4 e meia da tarde, acabou o domingo e eu estou com a sensacao de que nao aproveitei meu dia.
Aih fui preparar um cafe pra me esquentar. O cafe puro tava muito sem graca, entao fui fazer umas torradas pra acompanhar e terminei tomando um cafe-da-manha tardio.
Resolvi arrumar a gaveta dos acessorios de frio, porque essas coisas ocupam muito volume, ja tava uma bagunca enorme e nao cabia mais nada. Fiz uma nota mental pra lembrar de comprar outro gaveteiro.
Fui guardar as roupas que estavam arejando fora do closet.
Percebi que perdi a tira da pulseira do meu relogio novo, procurei mas nao achei.
Lembrei que precisava preparar a caixa pra devolver a encomenda da Ideeli.
E nessa brincadeira de fazer uma coisinha aqui e outra ali, ja passa das 4 e meia da tarde, acabou o domingo e eu estou com a sensacao de que nao aproveitei meu dia.
Preguicando.com
As vezes eu to com vontade de escrever alguma coisa mas to morrendo de preguica de ir pro micro. Eh que, ao contrario de muitas pessoas, eu odeio laptop, entao tenho um desktop e um iPad pra horas como essa.
Hoje eh domingo, pe de cachimbo, e eu to aqui preguicando no sofa. Ta um sol bonito la fora, mas eu to com preguica de colocar roupa de frio pra sair. Sim, ta sol mas ta frio pra burro... Na verdade, so de falar em frio ja me deu frio, mas eu to com preguica de levantar do sofa pra ir abrir as cortinas pro sol entrar.
Abrir as cortinas significa abrir a casa pras pessoas na rua e nas casas vizinhas. O que significa trocar de roupa e sentar toda bonitinha no sofa. Nao, deixa eu ficar toda malamanhada assim mesmo. Hoje eh domingo e eu to com preguica.
Hoje eh domingo, pe de cachimbo, e eu to aqui preguicando no sofa. Ta um sol bonito la fora, mas eu to com preguica de colocar roupa de frio pra sair. Sim, ta sol mas ta frio pra burro... Na verdade, so de falar em frio ja me deu frio, mas eu to com preguica de levantar do sofa pra ir abrir as cortinas pro sol entrar.
Abrir as cortinas significa abrir a casa pras pessoas na rua e nas casas vizinhas. O que significa trocar de roupa e sentar toda bonitinha no sofa. Nao, deixa eu ficar toda malamanhada assim mesmo. Hoje eh domingo e eu to com preguica.
sexta-feira, 18 de novembro de 2011
Guide to Spotting Fake Vivienne Westwood & Melissa Lady Dragon Shoes
Estou devendo um post sobre esse assunto faz tempo. Eu não tenho nenhuma Melissa fake, então ficaria difícil comparar os detalhes, mas achei um post que fala de um dos modelos mais copiados da Melissa.
Sorry We Missed You, Come Pick Up Your Package
I got a funny feeling when I opened my mailbox that day and saw a slip the lettercarrier had left for me. "Your item will be available for pickup after 4 pm today. Package origin: China.". When I got back up to my house I checked the computer. Yes, they did say that they were located in Australia. No, I didn't misread it. Australia and China are impossible to mix up one would assume.
The next day, with the little slip folded up in my wallet, I headed over to the post office, prepared to show my ID. "China, eh?" The man working the counter said, studying the slip. "Supposed to be from Australia, not quite sure how that went wrong there." I answered, shuffling uncomfortably, trying not to think about all the people standing behind me and the thoughts that popped up in their mind.
I hadn't had much experience with fake designer things until that day, besides wondering if I had ever seen a real Louis Vuitton purse back in my highschool days. I had seen real Coach, and real Dooney and Bourke, but may the Dear Lord strike me down right where I stand if one of those Louis Vuittons were actually real.
Here's Your Package, Have a Nice Day!
"Sign here, and here, and put your street address here. Thank you!" He handed me a recipt, as we both stared down at the sad little mashed package. I could think of hundreds of things that had fallen down on my poor little package but I don't want to offend. [Os correios também me odeiam, não é só com você não, fia!]
Out in the car it took me nearly 5 minutes to get off the poly wrapping and packing tape with my keys, and opened the lid to the box. The box I was expecting to have to slide open. [As caixas antigas das Melissas VW abriam como uma gaveta]
Oh My God, It's a Monster!
An odd smell filled my car, not anything like the smell of my other Melissa/Vivienne Westwood shoes. Kind of sweet, but more sickly than sweet. I lifted up one shoe, and looked at the holes in the strap, wondering if it was normal for there to be dark staining around them. Surely they wouldn't produce shoes with metal hardware that will react with the plastic, would they? [Hummmm....]
I looked inside the shoe, and all around it. My best guess is that someone was lazy and after sweeping dropped the dust pan debris into the plastic. Little bits of dirt and whatnot were embedded throughout the shoes. The mold seams were jagged. No one had even bothered to try and cut away the excess. An ugly glue-trail stuck out from under one of the hearts. [Errrrr.... Pode pular esse parágrafo todo?]
I put my foot in one. Wow. Wow. These are definitely not size 7's. These are 8's, or maybe even larger than that. Melissa is said to run a half size large but my other shoes this size fit me perfectly.
The Bare Bones: Fake vs. Real
1. Real Lady Dragons will come in a box that slides out, not the sort that you take a lid off of. [NOT TRUE! As caixas mais novas têm tampa!]
2. The strap hardware is non-removable on authentic ones. Also, the studs are not shaped like semi-flattened cones. [Eu não consideraria isso um fator decisivo. Os pinos da Magic original, por exemplo, são removíveis. Eu nunca tentei tirar os pinos da LD, mas também não posso garantir que eles não são removíveis]
3. Three sizes will be printed on the arches of the real Lady Dragons. The USA, EUR, and BRA (Brazil, where Melissa is based) sizes. Mine only had two sizes, printed on the tread of the sole. Wrong place! [Alguns modelos da Melissa vêm com a numeração do Japão - JPN - também]
4. The insole logo is placed differently in the fake ones. In the real ones, part of the orb-sphere intersects with the edge of the insole and is obscured. In the replica Vivienne Westwood Lady Dragons, the sphere is completely visible. If the top of the orb sphere is completely filled in with color (black or gold), it is fake. [A logo na palmilha é realmente um ótimo fator de referência]
5. On the edge of the sole (next to the tread) should read "Made in Brazil Hecho en Brazil". If that is not present, the shoes are fake. [Outra boa referência]
6. Black with red hearts? Nope. No Lady Dragon shoes out there with that color combination. [Saber quais combinações de cores foram lançadas para um determinado modelo é um ótimo começo, mas no caso da LD já foram tantas reedições que fica difícil lembrar todas]
7. Legit color combos: Peach/salmon with black hearts, powder blue and red hearts, pastel yellow and black hearts, metallic gold paired with red hearts, pastel purplish-blue with black hearts, ivory with red hearts, magenta with red hearts, light gray with navy blue hearts, transparent purple or pink with red hearts. Mine ended up being a miserable light pink with black hearts, definitely not the orange salmon color as pictured and described. [NOT TRUE! Esse post é de 27/07/10, outras combinações já foram lançadas depois disso]
8. Quality. The real ones will not have debris melted in the plastic, ugly stains on the plastic, messy mold-seams, or awful smells. [Concordo com a ausência de cheio ruim...]
Action is Taken
A day after I filed a case with eBay the seller was "no longer a registered user", so the dispute was then taken to Paypal. I was then sent the message telling me that I needed, "A note from an unbiased third-party" that was a dealer or somehow otherwise qualified to identify my shoes as fake (...).
Who Will Help Me?
In a town, or even in perhaps the entire state, where no one knows what a "Vivienne Westwood" is, I had to look online for someone to help me. Out of the 15 places I emailed, roughly 75% emailed me back saying they couldn't help, 2% asked for more details and didn't respond after I sent them more, and the remainder probably didn't want to touch my email with a ten-foot pole.
The day before the deadline I opened my mailbox, and almost cried. Someone had responded. With a letterhead. With everything I needed. I will not specify which particular company it was, because I don't want anyone getting in trouble since there seems to be some sort of buearoucracy about this.
Where to Buy The Real Deal
Hervia is an excellent source of the latest Vivienne Westwood getup. Also, Vivienne Westwood's site is another good place to look. [Talvez a questão mais importante seja de onde NÃO comprar. Não se deve confiar em sites como o eBay, o Alibaba, o iOffer e afins. Existem toneladas de fakes nesses sites que os vendedores JURAM que são 100% originais. Outra questão é o preço. Tá muito barato? Desconfie!]
Fonte 27/07/10
Sorry We Missed You, Come Pick Up Your Package
I got a funny feeling when I opened my mailbox that day and saw a slip the lettercarrier had left for me. "Your item will be available for pickup after 4 pm today. Package origin: China.". When I got back up to my house I checked the computer. Yes, they did say that they were located in Australia. No, I didn't misread it. Australia and China are impossible to mix up one would assume.
The next day, with the little slip folded up in my wallet, I headed over to the post office, prepared to show my ID. "China, eh?" The man working the counter said, studying the slip. "Supposed to be from Australia, not quite sure how that went wrong there." I answered, shuffling uncomfortably, trying not to think about all the people standing behind me and the thoughts that popped up in their mind.
I hadn't had much experience with fake designer things until that day, besides wondering if I had ever seen a real Louis Vuitton purse back in my highschool days. I had seen real Coach, and real Dooney and Bourke, but may the Dear Lord strike me down right where I stand if one of those Louis Vuittons were actually real.
Here's Your Package, Have a Nice Day!
"Sign here, and here, and put your street address here. Thank you!" He handed me a recipt, as we both stared down at the sad little mashed package. I could think of hundreds of things that had fallen down on my poor little package but I don't want to offend. [Os correios também me odeiam, não é só com você não, fia!]
Out in the car it took me nearly 5 minutes to get off the poly wrapping and packing tape with my keys, and opened the lid to the box. The box I was expecting to have to slide open. [As caixas antigas das Melissas VW abriam como uma gaveta]
Oh My God, It's a Monster!
An odd smell filled my car, not anything like the smell of my other Melissa/Vivienne Westwood shoes. Kind of sweet, but more sickly than sweet. I lifted up one shoe, and looked at the holes in the strap, wondering if it was normal for there to be dark staining around them. Surely they wouldn't produce shoes with metal hardware that will react with the plastic, would they? [Hummmm....]
I looked inside the shoe, and all around it. My best guess is that someone was lazy and after sweeping dropped the dust pan debris into the plastic. Little bits of dirt and whatnot were embedded throughout the shoes. The mold seams were jagged. No one had even bothered to try and cut away the excess. An ugly glue-trail stuck out from under one of the hearts. [Errrrr.... Pode pular esse parágrafo todo?]
I put my foot in one. Wow. Wow. These are definitely not size 7's. These are 8's, or maybe even larger than that. Melissa is said to run a half size large but my other shoes this size fit me perfectly.
The Bare Bones: Fake vs. Real
1. Real Lady Dragons will come in a box that slides out, not the sort that you take a lid off of. [NOT TRUE! As caixas mais novas têm tampa!]
2. The strap hardware is non-removable on authentic ones. Also, the studs are not shaped like semi-flattened cones. [Eu não consideraria isso um fator decisivo. Os pinos da Magic original, por exemplo, são removíveis. Eu nunca tentei tirar os pinos da LD, mas também não posso garantir que eles não são removíveis]
3. Three sizes will be printed on the arches of the real Lady Dragons. The USA, EUR, and BRA (Brazil, where Melissa is based) sizes. Mine only had two sizes, printed on the tread of the sole. Wrong place! [Alguns modelos da Melissa vêm com a numeração do Japão - JPN - também]
4. The insole logo is placed differently in the fake ones. In the real ones, part of the orb-sphere intersects with the edge of the insole and is obscured. In the replica Vivienne Westwood Lady Dragons, the sphere is completely visible. If the top of the orb sphere is completely filled in with color (black or gold), it is fake. [A logo na palmilha é realmente um ótimo fator de referência]
5. On the edge of the sole (next to the tread) should read "Made in Brazil Hecho en Brazil". If that is not present, the shoes are fake. [Outra boa referência]
6. Black with red hearts? Nope. No Lady Dragon shoes out there with that color combination. [Saber quais combinações de cores foram lançadas para um determinado modelo é um ótimo começo, mas no caso da LD já foram tantas reedições que fica difícil lembrar todas]
7. Legit color combos: Peach/salmon with black hearts, powder blue and red hearts, pastel yellow and black hearts, metallic gold paired with red hearts, pastel purplish-blue with black hearts, ivory with red hearts, magenta with red hearts, light gray with navy blue hearts, transparent purple or pink with red hearts. Mine ended up being a miserable light pink with black hearts, definitely not the orange salmon color as pictured and described. [NOT TRUE! Esse post é de 27/07/10, outras combinações já foram lançadas depois disso]
8. Quality. The real ones will not have debris melted in the plastic, ugly stains on the plastic, messy mold-seams, or awful smells. [Concordo com a ausência de cheio ruim...]
Action is Taken
A day after I filed a case with eBay the seller was "no longer a registered user", so the dispute was then taken to Paypal. I was then sent the message telling me that I needed, "A note from an unbiased third-party" that was a dealer or somehow otherwise qualified to identify my shoes as fake (...).
Who Will Help Me?
In a town, or even in perhaps the entire state, where no one knows what a "Vivienne Westwood" is, I had to look online for someone to help me. Out of the 15 places I emailed, roughly 75% emailed me back saying they couldn't help, 2% asked for more details and didn't respond after I sent them more, and the remainder probably didn't want to touch my email with a ten-foot pole.
The day before the deadline I opened my mailbox, and almost cried. Someone had responded. With a letterhead. With everything I needed. I will not specify which particular company it was, because I don't want anyone getting in trouble since there seems to be some sort of buearoucracy about this.
Where to Buy The Real Deal
Hervia is an excellent source of the latest Vivienne Westwood getup. Also, Vivienne Westwood's site is another good place to look. [Talvez a questão mais importante seja de onde NÃO comprar. Não se deve confiar em sites como o eBay, o Alibaba, o iOffer e afins. Existem toneladas de fakes nesses sites que os vendedores JURAM que são 100% originais. Outra questão é o preço. Tá muito barato? Desconfie!]
Fonte 27/07/10
High-style, sustainable and sexy: 4 drool-worthy sets of heels
These are meant for dance parties and date nights — because sometimes shoes just gotta have fun.
Stilettos and heels aren't for everyone — and that's cool (...). But for those of us who just don't feel dressed up unless we're at least three inches taller than normal [euuuuuu!!!!], I bring you a selection of vegan dress-up shoes that are not only animal-free, they're all easy on the earth, too. After all, just because something is vegan doesn't mean it's made with nontoxic plastics or glues — unfortunately. Check out the shoes below, and if you don't think they're pretty stunning and fashion-forward, let me know!
Cri de Coeur's Luster Peep-Toe Platform Pump is practically sex in shoe form. But they're definitely safe sex, since not only are they animal-free and made in an ethical, sweatshop-free factory in China, they have a bit of a platform, which will ease the height of the heel a bit. The fun pattern that up-close reads as faux pony hair is actually poly velvet, which would pair well with a short-and-slinky dress or patterned leggings, as shown here.
Mink vegan heels are like foot candy that's somehow sugarless and still tasty. Made to the highest ethical standards, each cute/hot pair is named after an animal; these are the Bulls, perhaps for their hard-charging attitude but still-sleek good looks? Mink's designer, Rebecca Mink, is a dedicated animal advocate and makes sure that her shoes are not only creature-free but also comfy enough to really dance in. [achei esse muito feio, cá pra nós]
Melissa specializes in plastic shoes, which at first blush would not seem to be very eco-friendly. But look a bit closer at the company's story and you'll see that all their shoes, including the The Amazonista III (shown here in purple), are made in a Brazilian factory with a closed-loop system, meaning that no toxic wastewater is dumped into rivers or waterways. Not to mention that these shoes are waterproof and last for years, meaning that you won't be adding these to the waste stream any time soon. (And bonus: they'd be perfect paired with your favorite jeans.)
The wonder-croco from Olsen Haus really does look like the the skin of the much-maligned reptile, but instead, it's coated linen with "croco embossed" on the fabric, and complimented with some faux leather trim. These heels are subtly sexy, all covered up save for a peep toe and a sensuous dip in the front, and would look killer with a short black skirt and opaque black tights as the weather turns chillier. They would work equally well for a night out with the girls paired with skinny jeans in bright colors that are all the rage this fall.
Fonte 29/09/11
Stilettos and heels aren't for everyone — and that's cool (...). But for those of us who just don't feel dressed up unless we're at least three inches taller than normal [euuuuuu!!!!], I bring you a selection of vegan dress-up shoes that are not only animal-free, they're all easy on the earth, too. After all, just because something is vegan doesn't mean it's made with nontoxic plastics or glues — unfortunately. Check out the shoes below, and if you don't think they're pretty stunning and fashion-forward, let me know!
Cri de Coeur's Luster Peep-Toe Platform Pump is practically sex in shoe form. But they're definitely safe sex, since not only are they animal-free and made in an ethical, sweatshop-free factory in China, they have a bit of a platform, which will ease the height of the heel a bit. The fun pattern that up-close reads as faux pony hair is actually poly velvet, which would pair well with a short-and-slinky dress or patterned leggings, as shown here.
Mink vegan heels are like foot candy that's somehow sugarless and still tasty. Made to the highest ethical standards, each cute/hot pair is named after an animal; these are the Bulls, perhaps for their hard-charging attitude but still-sleek good looks? Mink's designer, Rebecca Mink, is a dedicated animal advocate and makes sure that her shoes are not only creature-free but also comfy enough to really dance in. [achei esse muito feio, cá pra nós]
Melissa specializes in plastic shoes, which at first blush would not seem to be very eco-friendly. But look a bit closer at the company's story and you'll see that all their shoes, including the The Amazonista III (shown here in purple), are made in a Brazilian factory with a closed-loop system, meaning that no toxic wastewater is dumped into rivers or waterways. Not to mention that these shoes are waterproof and last for years, meaning that you won't be adding these to the waste stream any time soon. (And bonus: they'd be perfect paired with your favorite jeans.)
The wonder-croco from Olsen Haus really does look like the the skin of the much-maligned reptile, but instead, it's coated linen with "croco embossed" on the fabric, and complimented with some faux leather trim. These heels are subtly sexy, all covered up save for a peep toe and a sensuous dip in the front, and would look killer with a short black skirt and opaque black tights as the weather turns chillier. They would work equally well for a night out with the girls paired with skinny jeans in bright colors that are all the rage this fall.
Fonte 29/09/11
quinta-feira, 17 de novembro de 2011
Take a shine to plastic
Fashion has always been synonymous with contemporary, avant-garde, creative research in styles, and colours. Yet, the ultimate challenge for every accessory stylist of the new century lies in experimenting with new materials and manufacturing techniques. From this point of view, the final frontier of creativity is certainly plastic.
The last fashion shows in Europe prove that the attention, for the almost infinite creative possibilities, offered by plastic has never been higher.
Have a look at Melissa shoes, a world success coming from Brazil. From ultra-flat colourful sandals to dizzy wedge shoes, everything is in pure glossy plastic. Her recent collaborations with Paco Rabanne [???????????], Vivienne Westwood and Jean Paul Gaultier (2010) announce that plastic shoes are an absolute “must-have”.
In all the colours of the sun [quantas cores tem o sol??????], decorated with impressive gold buckles, exotically printed or pierced to simulate an embroidered pattern, they can be juicy and playful as well as luxurious and elegant. Their real secret, however, is that apart from being chic, Melissa shoes are always comfortable [*sono*], to make you feel perfect on any occasion: from an informal work lunch to a hype night party.
But plastic also fits perfectly on bags, sunglasses, watches, belts, badges and hair accessories. Made of PVC, perspex or acrylic sheet, they’re all very popular, as Karen Walker has shown, creating fun plastic necklaces and wide perspex-like coloured cuff bracelets.
At DSquared, shoes, bags and rain bonnets were toughened up with studs. Marni too, has followed this trend with the last Plastic 2011 Collection: summer is fizzy thanks to Marni shopping bags, all in hi-tech plastic, printed with optical and spot patterns, pierced or enriched with leather handles, to coordinate with Marninaïve and chic T-shirts.
The jewellery option? Clear bangles, as seen at Burberry, Michael Kors and DSquared. Plastic might not be as refined as leather, but fashion’s innovators have managed to turn it into appealing and sophisticated style items, an example being the jewellery collection conceived and produced by a hundred per cent handmade process by Fish Design, Gaetano Pesce’s Italian design house.
This design house offers an entire world of plastic accessories and unique home décor items, such as the multicolour, chameleon-like, ever-changing Euruption (“European Eruption”), Ri-bbon, and Spaghetti rings and bracelets. With Pesce’s experimental and expressive vocation, his resin rings and bracelets are much closer to sculpted art masterpieces.
Plastic believes in the transformative powers of pop music. And this season’s foray into the psychedelic ‘60s has the same palliative impact. This accessories trend is one of the easiest to copy and master especially if you are a great fan of colourful and cheerful designs.
Plastic might not be as refined as leather or suede, but fashion’s pioneers have managed to turn it into haute couture.
Fonte 13/10/11
The last fashion shows in Europe prove that the attention, for the almost infinite creative possibilities, offered by plastic has never been higher.
Have a look at Melissa shoes, a world success coming from Brazil. From ultra-flat colourful sandals to dizzy wedge shoes, everything is in pure glossy plastic. Her recent collaborations with Paco Rabanne [???????????], Vivienne Westwood and Jean Paul Gaultier (2010) announce that plastic shoes are an absolute “must-have”.
In all the colours of the sun [quantas cores tem o sol??????], decorated with impressive gold buckles, exotically printed or pierced to simulate an embroidered pattern, they can be juicy and playful as well as luxurious and elegant. Their real secret, however, is that apart from being chic, Melissa shoes are always comfortable [*sono*], to make you feel perfect on any occasion: from an informal work lunch to a hype night party.
But plastic also fits perfectly on bags, sunglasses, watches, belts, badges and hair accessories. Made of PVC, perspex or acrylic sheet, they’re all very popular, as Karen Walker has shown, creating fun plastic necklaces and wide perspex-like coloured cuff bracelets.
At DSquared, shoes, bags and rain bonnets were toughened up with studs. Marni too, has followed this trend with the last Plastic 2011 Collection: summer is fizzy thanks to Marni shopping bags, all in hi-tech plastic, printed with optical and spot patterns, pierced or enriched with leather handles, to coordinate with Marninaïve and chic T-shirts.
The jewellery option? Clear bangles, as seen at Burberry, Michael Kors and DSquared. Plastic might not be as refined as leather, but fashion’s innovators have managed to turn it into appealing and sophisticated style items, an example being the jewellery collection conceived and produced by a hundred per cent handmade process by Fish Design, Gaetano Pesce’s Italian design house.
This design house offers an entire world of plastic accessories and unique home décor items, such as the multicolour, chameleon-like, ever-changing Euruption (“European Eruption”), Ri-bbon, and Spaghetti rings and bracelets. With Pesce’s experimental and expressive vocation, his resin rings and bracelets are much closer to sculpted art masterpieces.
Plastic believes in the transformative powers of pop music. And this season’s foray into the psychedelic ‘60s has the same palliative impact. This accessories trend is one of the easiest to copy and master especially if you are a great fan of colourful and cheerful designs.
Plastic might not be as refined as leather or suede, but fashion’s pioneers have managed to turn it into haute couture.
Fonte 13/10/11
A La Mode: Rain won’t go away? Bring out the boots
This fall has brought an ample amount of rain to the Forest, and more than a few girls and guys have been battling it out in flats, flip-flops and even Uggs.
We can hardly blame you. The rain doesn’t exactly make it easy to dress appropriately. Luckily, we’ve got you covered with a few tips on shoes to wear when the weather is, well, soggy.
Tired of the uniform, knee-grazing silhouette of most rain boots? Try a lower profile.
Plenty of fashion retailers, from Zappos to Bloomingdale’s, sell calf-and-ankle-length rain boots. Vivienne Westwood’s got a fab pair of gold glitter fleck ankle-booties created through a sustainable, fair-trade, vegan shoe company called Melissa ($150, edgeofurge.com).
For those upscale girls, Burberry makes an immaculate pair of buckle-detailed Wellington boots that I’ve had my eye on for awhile.
For $250 (net-a-porter.com), they’re about as reasonable as that $299 pair of Uggs you probably whip out whenever the weather’s got you down. Yet, these boots are so chic and simple you may be tempted to wear them even when the weather doesn’t warrant an umbrella.
If you’re not a fan of rain boots at all, try swapping them out for combat boots.
I highly recommend Dr. Martens. These boots—colloquially called “Docs”—are characterized by turf-tearing rubber soles and a nearly impenetrable leather shaft. They come in almost every color, from basic black to pink patent leather; there are varying shaft-heights and styles equipped with heels—they also have a collection for men.
It’s usually advised not to wear leather in the rain, but Docs are virtually waterproof. Plus, the website (drmartens.com) offers a small selection of “For Life” products—a collection of boots guaranteed to stay put-together forever.
Combat boots not your style? Opt for a classic pair of ankle boots—but make sure they’re leather. I love the look of Jeffrey Campbell’s Doc Holiday Zip Booties ($100, shopbop.com). If you’re a fan of a larger heel, try Zara’s High Heel Ankle Boot with Zip ($99, zara.com).
Worried about the price? Leather boots don’t come cheap—that’s for sure. But if you’re willing to make the investment, you won’t regret it. Any good pair of leather boots, like the ones I mentioned, will—without a doubt—last you a lifetime if you treat them with care.
Now, I know I just said wearing leather in the rain is usually a no-no, unless you want your boots to look as warped as that dead tree that had been stricken by lightning near Tipple Pond during the hurricane.
To avoid such a catastrophe, buy a tube of waterproof leather sealant—you can find that just about anywhere, from Payless to Stop and Shop to amazon.com – for dirt cheap. Apply the sealant to your leather goods, and you’ll be set!
If trekking in your boots from the mucky campus grounds into class just isn’t your style, do as New Yorkers are classically known for doing: carry a pair of flats or heels in your purse, and change into them when you get to class. The trick is to carry a pair of shoes that are lightweight, so as not to weigh down your purse.
Just as a general rule of thumb, don’t brave the rain in ballet flats. Your feet will get wet, and after one or two wears, your shoes will be finished. Take it from me.
Fonte 28/10/11
We can hardly blame you. The rain doesn’t exactly make it easy to dress appropriately. Luckily, we’ve got you covered with a few tips on shoes to wear when the weather is, well, soggy.
Tired of the uniform, knee-grazing silhouette of most rain boots? Try a lower profile.
Plenty of fashion retailers, from Zappos to Bloomingdale’s, sell calf-and-ankle-length rain boots. Vivienne Westwood’s got a fab pair of gold glitter fleck ankle-booties created through a sustainable, fair-trade, vegan shoe company called Melissa ($150, edgeofurge.com).
For those upscale girls, Burberry makes an immaculate pair of buckle-detailed Wellington boots that I’ve had my eye on for awhile.
For $250 (net-a-porter.com), they’re about as reasonable as that $299 pair of Uggs you probably whip out whenever the weather’s got you down. Yet, these boots are so chic and simple you may be tempted to wear them even when the weather doesn’t warrant an umbrella.
If you’re not a fan of rain boots at all, try swapping them out for combat boots.
I highly recommend Dr. Martens. These boots—colloquially called “Docs”—are characterized by turf-tearing rubber soles and a nearly impenetrable leather shaft. They come in almost every color, from basic black to pink patent leather; there are varying shaft-heights and styles equipped with heels—they also have a collection for men.
It’s usually advised not to wear leather in the rain, but Docs are virtually waterproof. Plus, the website (drmartens.com) offers a small selection of “For Life” products—a collection of boots guaranteed to stay put-together forever.
Combat boots not your style? Opt for a classic pair of ankle boots—but make sure they’re leather. I love the look of Jeffrey Campbell’s Doc Holiday Zip Booties ($100, shopbop.com). If you’re a fan of a larger heel, try Zara’s High Heel Ankle Boot with Zip ($99, zara.com).
Worried about the price? Leather boots don’t come cheap—that’s for sure. But if you’re willing to make the investment, you won’t regret it. Any good pair of leather boots, like the ones I mentioned, will—without a doubt—last you a lifetime if you treat them with care.
Now, I know I just said wearing leather in the rain is usually a no-no, unless you want your boots to look as warped as that dead tree that had been stricken by lightning near Tipple Pond during the hurricane.
To avoid such a catastrophe, buy a tube of waterproof leather sealant—you can find that just about anywhere, from Payless to Stop and Shop to amazon.com – for dirt cheap. Apply the sealant to your leather goods, and you’ll be set!
If trekking in your boots from the mucky campus grounds into class just isn’t your style, do as New Yorkers are classically known for doing: carry a pair of flats or heels in your purse, and change into them when you get to class. The trick is to carry a pair of shoes that are lightweight, so as not to weigh down your purse.
Just as a general rule of thumb, don’t brave the rain in ballet flats. Your feet will get wet, and after one or two wears, your shoes will be finished. Take it from me.
Fonte 28/10/11
quarta-feira, 16 de novembro de 2011
Fab plastic makes rainy days a shoe-in
Today's [01/11/11] expected early showers will have fashion gamblers scratching suede heels from their ensembles in favour of sturdier sandals and stilettos.
The cult following of Brazilian shoe brand Melissa can ignore ominous clouds. The PVC shoes are waterproof and slightly more stylish than a pair of forest-green gumboots.
"A good friend of mine wore a pair of Melissa shoes to the races and they looked cute and were waterproof," Sydney designer Gary Bigeni says.
For Susannah Kerr, the brand's Australian importer, Melissa's appeal goes beyond ploughing through puddles. Since bringing the plastic heels to this country in 2004, sales have grown to the point where a pop-up store was opened at Melbourne Central in August to support the growing online store.
"It's great that people can see they're perfect for an event like the races," Kerr says. "But their appeal is not just to do with their being waterproof. They're also champagne-proof, beer-proof and you can stand in them for hours. They're essentially race-proof."
Melissa has been operating for more than 30 years out of Spain [??????????????????] but came to the attention of the fashion public by enlisting high-profile designers such as Vivienne Westwood, Jean Paul Gaultier and Gareth Pugh for collaborations.
"They're popular overseas but it has been a big education process for the public," Kerr says. "A lot of adults just don't like the idea of plastic shoes and won't budge, but then there are people who really get it. The shoes are as much about design as fashion. People are intrigued by how a single piece of plastic can be used to make such a shoe."
To reinforce the design emphasis, Melissa also has collaborated with architectural giants Zaha Hadid and Gaetano Pesce. These models are stocked in Space Furniture and Top 3.
The brand's design reputation was enhanced when the flagship store in São Paulo was covered with more than 350,000 Post-It notes to launch the 2012 Love collection in July. Stop-motion animators shifted the notes over five months to create a message of love.
"That's the sort of humour that comes right through the collection," Kerr says. "They are incredibly practical but they're also fun."
The humour stretches to the nose. Melissa shoes are infused with a bubble gum scent that lasts for months of wearing.
"When you first walk into the stockroom it can be pretty overpowering but I'm immune to it by now," Kerr says.
More Melissa stores are planned for Australia and the brand recently has expanded into children's shoes with Mini Melissa and a small men's range featuring lace-ups and a loafer.
"I don't think you'll see a lot of them at the races," Kerr says. "But the people wearing them will be happy. Dry and happy."
Fonte 01/11/11
The cult following of Brazilian shoe brand Melissa can ignore ominous clouds. The PVC shoes are waterproof and slightly more stylish than a pair of forest-green gumboots.
"A good friend of mine wore a pair of Melissa shoes to the races and they looked cute and were waterproof," Sydney designer Gary Bigeni says.
For Susannah Kerr, the brand's Australian importer, Melissa's appeal goes beyond ploughing through puddles. Since bringing the plastic heels to this country in 2004, sales have grown to the point where a pop-up store was opened at Melbourne Central in August to support the growing online store.
"It's great that people can see they're perfect for an event like the races," Kerr says. "But their appeal is not just to do with their being waterproof. They're also champagne-proof, beer-proof and you can stand in them for hours. They're essentially race-proof."
Melissa has been operating for more than 30 years out of Spain [??????????????????] but came to the attention of the fashion public by enlisting high-profile designers such as Vivienne Westwood, Jean Paul Gaultier and Gareth Pugh for collaborations.
"They're popular overseas but it has been a big education process for the public," Kerr says. "A lot of adults just don't like the idea of plastic shoes and won't budge, but then there are people who really get it. The shoes are as much about design as fashion. People are intrigued by how a single piece of plastic can be used to make such a shoe."
To reinforce the design emphasis, Melissa also has collaborated with architectural giants Zaha Hadid and Gaetano Pesce. These models are stocked in Space Furniture and Top 3.
The brand's design reputation was enhanced when the flagship store in São Paulo was covered with more than 350,000 Post-It notes to launch the 2012 Love collection in July. Stop-motion animators shifted the notes over five months to create a message of love.
"That's the sort of humour that comes right through the collection," Kerr says. "They are incredibly practical but they're also fun."
The humour stretches to the nose. Melissa shoes are infused with a bubble gum scent that lasts for months of wearing.
"When you first walk into the stockroom it can be pretty overpowering but I'm immune to it by now," Kerr says.
More Melissa stores are planned for Australia and the brand recently has expanded into children's shoes with Mini Melissa and a small men's range featuring lace-ups and a loafer.
"I don't think you'll see a lot of them at the races," Kerr says. "But the people wearing them will be happy. Dry and happy."
Fonte 01/11/11
Gareth Pugh unveils shoe line for Melissa
After months of anticipation, Gareth Pugh has debuted his capsule shoe collection for Melissa. The designer has branched out further from his MAC collaboration with a new shoe line for the brand. Melissa are best known for their plastic shoes, which Pugh admits is what drew him to partnering with the brand.
"Of course the whole plastic thing is very up my street," Pugh told Vogue UK. "Melissa is a company that I have known for many years - they supported me with shoe sponsorship for my second show at London Fashion Week - spring/summer 2006. We have talked about doing something together ever since - I just don't think it was ever the right time to do it before."
The collection features two styles - a flat peep-toe in Pugh's signature zig-zag print and a gladiator sandal which is available in variations of black, white and silver. This style was adapted from his Spring/Summer 2009 show.
"The Melissa style has quite an amour-like quality to them which I love," added Pugh.
(...)
Fonte 08/11/11
"Of course the whole plastic thing is very up my street," Pugh told Vogue UK. "Melissa is a company that I have known for many years - they supported me with shoe sponsorship for my second show at London Fashion Week - spring/summer 2006. We have talked about doing something together ever since - I just don't think it was ever the right time to do it before."
The collection features two styles - a flat peep-toe in Pugh's signature zig-zag print and a gladiator sandal which is available in variations of black, white and silver. This style was adapted from his Spring/Summer 2009 show.
"The Melissa style has quite an amour-like quality to them which I love," added Pugh.
(...)
Fonte 08/11/11
terça-feira, 15 de novembro de 2011
Agendamento de posts
Se vocês repararem nos horários dos dois últimos posts, lá no finalzinho, passando o mouse por cima da data, vão perceber que eles foram ao ar em pleno horário de expediente (aqui não é feriado hoje, pipou) e totalmente fora do meu horário padrão de postagem.
O motivo disso é que eu vi a luz e finalmente resolvi usar a técnica já velha conhecida dos blogs chiques com milhares de acessos diários: agendamento de posts.
Portanto, enquanto eu tiver material "estocado" vou continuar agendando, pelo menos assim consigo manter o blog ativo por alguns dias consecutivos...
O motivo disso é que eu vi a luz e finalmente resolvi usar a técnica já velha conhecida dos blogs chiques com milhares de acessos diários: agendamento de posts.
Portanto, enquanto eu tiver material "estocado" vou continuar agendando, pelo menos assim consigo manter o blog ativo por alguns dias consecutivos...
Exactly How Hot Is Brazil?
O post é longo, mas achei tão informativo que tive pena de editar. A matéria é do New York Times e está muito bem escrita.
The stylish women with their trim figures walking down Oscar Freire street, popping into Melissa for a pair of shoes or trying on the latest crystal-decorated Havaianas, look so sophisticated that this part of São Paulo could be any upscale city center — give or take the balmy climate and the flourishing green trees.
Compared with the other so-called BRIC countries — Russia, with historic department stores rising from gray streets; India, with its chaotic New Delhi markets; or China, with its sprawling, often empty, shopping malls — São Paulo seems like a hive of glamorous commerce.
Alongside the fashionable shoes and handbags, the companion of any smart woman lunching at the cool and inventive Maní restaurant seems to be not just the latest cellphone but also a shopping bag or two. And these have the labels of well-established homegrown brands, as well as the international names.
How real is this feeling that Brazil has a tide of fashion sweeping over its beach culture? And that this irrepressible enthusiasm for style in Rio de Janeiro and São Paulo is only the beginning of a wave of luxury consumerism lapping at the rest of Latin America?
Compared with China, Brazil has had far less attention from the big brands, although their stores are present in São Paulo, lining the streets in the upscale Jardins area. And the clicking of high heels echoes through the Iguatemi mall as shoppers survey the plate-glass emporiums of globally famous brands.
In spite of daunting barriers to getting the hot new designer look, including steep import taxes that can easily double the American or European purchase price, the luxury market here has been buoyant since the days when Daslu, an unapologetically elitist store in São Paulo, first captivated high-end Brazilian customers. By the 1990s, the store was an oasis of indulgence and a mecca for international brands, but subsequently it was investigated for tax irregularities and although still in existance, it is a shadow of its extravagant past.
The specter of the privileged preening among poverty no longer seems to haunt a country with a fast-growing middle class, although the disparity between rich and poor is still evident.
Carla Schmitzberger, president of Havaianas — makers of those famous flip-flop sandals — explains that São Paulo has a concentration of the wealthiest people in Brazil, and that you can see society reflected in her company’s key product.
The rise of rubber sandals from utilitarian footwear to Hollywood glamour is expressed in the Havaianas still sold as low-cost footwear across Latin America — in Argentina, Bolivia or Colombia. Yet in the São Paulo store, as well as globally, the fancier versions are on offer at seven times the basic cost.
Havaianas are certainly a gold mine. The parent company, São Paulo Alpargatas, credits sales of the flip-flops for a bit more than half of its 2010 net revenues of 2.2 billion Brazilian reais, or $1.25 billion.
“There is a huge discrepancy in Brazil. Maybe because women in high social groups often don’t work, they don’t altogether connect value to money earned,” suggests Ms. Schmitzberger on the subject of the country’s sky-high high cost of luxury.
“I don’t know what motivates them to buy Louboutins at three times the price, when they are able to travel,” she says. “It is the weight these brands carry — and a lot of weight put in Brazil on appearances.”
Natalie Klein, who is behind the stylish multi brand NK stores in São Paulo and Rio de Janeiro, says that back in 1997, when she started, it was a new idea in Brazil to offer what she calls “cool luxury,” meaning nonostentatious fashion. Her store started a process of instruction, teaching clients about the modern fashion culture and encouraging them to try new experiences. And Ms. Klein focused on “citizens of the world, who travel and want more sophisticated clothes.”
Like any retailer in Brazil, the NK store resonates with one key word: service.
“This is the most important asset of the company: the service we provide,” Ms. Klein says. “We became a consultancy. The relationship with the client is close, personal; we learn about them, we direct them and they have confidence in our curatorial work.”
The concept of service at a five-star level is the element most likely to challenge European and American brands with stores in Brazil.
“Service has become a crucial factor in Brazil,” says Carlos Jereissati Filho, president and chief executive of the Iguatemi group, which operates 13 shopping centers across Brazil with annual sales in 2010 of almost $4 billion.
“Big brands need to look around more. They tend to have one strategy fits all — but Brazil is very different from the Middle East and Asia,” says Mr. Jereissati. “Things are very expensive and that creates a difficult market. In order to sell, you need amazing service and that is what Brazil has to offer.”
The success of Iguatemi, which is celebrating 45 years since its first mall was founded in 1966, is proof that shopping is part of culture in Brazil — and vice versa. Mr. Jereissati, who is a son of the founder, believes that the shopping experience needs to be more than just purchasing goods. That creates a sophisticated environment compared with malls in China or India.
“I realize that more and more people want a mall to be a lifestyle, asking ‘Where is my bookstore? My cinema? My digital shop? My kid’s place?’ or ‘Where I can have my hair done?” ' says Mr. Jereissati, who adds to that roster beauty and health care, fine dining, sophisticated entertainment and art as extra components.
“In São Paulo we are looking to be a cultural center with art exhibitions. People are not only consumers — they want to learn,” says the executive, although the Iguatemi mall has front and central global luxury brands like Burberry, Chanel, Gucci, Louis Vuitton, Missoni, Tiffany and Diane von Furstenberg, whose sales in Brazil are her brand’s highest.
Because Brazil is the only BRIC country to have significant designers of its own, Gloria Coelho, Carlos Miele, Osklen and H. Stern are among the homegrown brands on sale.
For Mr. Jereissati, who graduated from business school in the early 1990s, just as Brazil was opening up and retailers could start importing, his mission was to follow his father’s vision: “to create the best mall — not the largest.”
Now another Iguatemi luxury mall, named JK (for the late President Juscelino Kubitschek de Oliveira) will open in April 2012 with brands new to the Brazilian market, including Dolce & Gabbana, Goyard, Lanvin — and Top Shop. Mr. Jereissati says the new mall will represent the “beautiful contradictions” of modern luxury, “where fast meets slow, art meets commerce and high meets low.”
With the Brazilian economy showing 7.5 percent growth in 2010 and projections of good annual growth for the rest of the decade, Iguatemi is focusing on ways to differentiate itself from other malls, planning to focus on high-tech ways of speeding up the boring part of shopping. (Read: the payment.).
Growth in Brazil is a different story. Iguatemi opened a 33,800-square-meter, or 363,820-square-foot, mall in Brasília last year, and Mr. Jereissati believes that the luxury market will spread to other cities, like Belo Horizonte, Campinas and Porto Alegre.
In a wired and interlinked world, how different is shopping in Brazil compared with the neighboring United States?
Emanuel Chirico is chairman and chief executive of Phillips-Van Heusen, in charge of Tommy Hilfiger, Calvin Klein and other heritage brands. He disputes the general view from Brazil that U.S. brands have spent more time looking east to China than south to countries on their doorstep.
“With the exception of Brazil, South America has been much easier to develop than China, particularly because of South American travel to the U.S. and the long histories of the brands,” says Mr. Chirico, adding that Calvin Klein has been in Brazil for a decade under its Warnaco licensing agreement.
Yet Calvin Klein’s global retail sales for 2010 do not suggest a surge in Latin America. Out of a $6.7 billion total, 53 percent of sales were in North America, 25 percent in Europe, 17 percent in Asia and just the remaining 5 percent in South America and elsewhere. The retail sales volume for Calvin Klein in the region was $300 million, mostly from Brazil and Mexico.
Tommy Hilfiger’s American cool has found a stronger response in Central and South America, which provided 10 percent of its $4.6 billion sales last year, an exact match with the percentage from Asia.
“In general, the Brazilian market has extremely high import duties and for that reason alone, it has been more difficult for international brands to build a material business there, relative to parts of Asia,” says Mr. Chirico. “But the Brazilian consumer is increasingly interested in global brands. We see this in our growth there, as well as in the United States, where Brazilian consumers are our No. 1 international shopper.”
Marc Puig, chairman and chief executive of the Spanish-based fragrance company Puig, focused early on the company’s Latino connections. Brands like those from Carolina Herrera, the Venezuelan-born, New York-based designer; Paco Rabanne; Antonio Banderas; and the Colombian singer Shakira all had a resonance in Latin America — even more than Puig’s haute fashion fragrances from Prada, Nina Ricci and Valentino.
“At Puig, we placed a high priority in South America long before many other companies for obvious reasons: There is a cultural affinity with the territory since we are a Spanish company,” says the executive. “Before the area became part of the emerging world, the territories were not a major focus of our competitors and that gave us an advantage. Today that is no longer the case. I can’t imagine a company whose board has not asked its management team what are the plans for the region, specifically for Brazil, since it became one of the BRICs.”
The early start, allowing the brands to capitalize on recent growth, is evident in the sales ratios. Puig’s annual sales in Latin America are 19.9 percent, in contrast to just 7 percent in North America and the company increased its total net profit year on year by 57 percent, to €130 million, or $180 million, in 2010 from €83 million in 2009.
Mr. Puig describes Brazil as more like a continent, representing 50 percent of the economy of South America and operating under its own rules, as in the fragrance market, where 90 percent of sales are door-to-door. Behind this Latin American market leader come areas that, Mr. Puig says, all have different levels of market awareness: Mexico, Argentina, Chile, Colombia, Venezuela and Peru.
Global brands have to face up to the Latin American demographic fact that a third of the population is younger than 30. But it seems that big names do register with the millennial generation, as stores reach out to young clients.
Cidade Jardim, a São Paulo mall of 45,000 square meters, landscaped with trees and greenery, opened in May 2008 with a focus on Brazilian brands. But it has developed into a 180-shop mall with luxury brands from Hermès and the Petrossian caviar house. By spring 2012, it will add Cartier, Dior, Fendi, Gucci, Louis Vuitton, Prada and Tod’s.
Brands often build sales in emerging markets with accessories, but Maria Luisa Pucci, director of retail operations at Cidade Jardim, says that although accessories are the driving factor, customers are also focused on ready-to-wear. And Ms. Pucci says there is a high ratio of visits converted to sales through the week and on weekends, when traffic doubles.
Like all high-end shopping spots throughout Brazil, this mall offers deferred payments over three or more installments. But it also aims to be more than just a shopping center, with lifestyle experiences including movies, bookstores, a gym – and an appeal to children with a Reebok sports club. Men are lured by a store selling those must-have toys: yachts, helicopters and jets.
Although Cidade Jardim has visitors from across Brazil, luxury malls do not yet extend beyond the big three cities: São Paulo, Rio and Brasília.
That leaves the field open for farfetch.com, a Web site that is an amalgamator, handling online sales for 80 stores worldwide and 25 in Brazil, including the NK stores.
For José Neves, the company’s chief executive officer and a Portuguese native who formed his fashion experience in London, Brazil’s booming mining towns are obvious targets for his boutique-based e-tailing.
“I founded Farfetch three years ago, and we have seen an incredible response from the public, as well as from independent boutiques and brands,” says Mr. Neves, explaining that the Brazil presence (farfetch.com.br) was introduced a year ago and offers a mix of 2,000 global labels and 50 high-end Brazilian designers. The executive talks about “an impeccable level of service to the Brazilian customer, with local payment systems and split payments; assisted, fast customs clearance with all taxes prepaid by us; and easy returns, not to mention a local V.I.P. and native language customer-service team.”
But, above all, Mr. Neves finds in Brazil a distinctive market that he calls “sophisticated and impulsive.” He notes a fast-growing middle class starting to catch up with the affluent part of the population and a customer who “spends a lot.” Add to that a very low rate of savings — compared with China, for example — and Brazil as an individual entity far outweighs any putative growth in the rest of Latin America.
Susanne Tide-Frater, the brand and strategy director of Farfetch, expresses what is perhaps the crucial factor to understanding the South American attitude to luxury.
As a former creative director at Harrods and Selfridges department stores in London, she sees the Latin American customers as different in spirit from the world-weary attitude that hovers over shoppers in Western countries.
“They are happy to pay 80 percent more, providing they receive up-to-date goods in real time,” Ms. Tide-Frater says. “Brazil is fantastic because it has a buzzy economy and a real fashion ‘will.”’
Fonte 09/11/11
UPDATE 18/11/11: O blog da Melissa publicou uma matéria sobre a autora da reportagem acima, Suzy Menkes. Para ler a matéria, clique aqui.
Oscar Freire street in the Jardins neighborhood of São Paulo. Most of Brazil's luxury shopping is done in malls, but this area has attracted many global brands as well as enthusiastic shoppers.
The stylish women with their trim figures walking down Oscar Freire street, popping into Melissa for a pair of shoes or trying on the latest crystal-decorated Havaianas, look so sophisticated that this part of São Paulo could be any upscale city center — give or take the balmy climate and the flourishing green trees.
Compared with the other so-called BRIC countries — Russia, with historic department stores rising from gray streets; India, with its chaotic New Delhi markets; or China, with its sprawling, often empty, shopping malls — São Paulo seems like a hive of glamorous commerce.
Alongside the fashionable shoes and handbags, the companion of any smart woman lunching at the cool and inventive Maní restaurant seems to be not just the latest cellphone but also a shopping bag or two. And these have the labels of well-established homegrown brands, as well as the international names.
How real is this feeling that Brazil has a tide of fashion sweeping over its beach culture? And that this irrepressible enthusiasm for style in Rio de Janeiro and São Paulo is only the beginning of a wave of luxury consumerism lapping at the rest of Latin America?
Compared with China, Brazil has had far less attention from the big brands, although their stores are present in São Paulo, lining the streets in the upscale Jardins area. And the clicking of high heels echoes through the Iguatemi mall as shoppers survey the plate-glass emporiums of globally famous brands.
In spite of daunting barriers to getting the hot new designer look, including steep import taxes that can easily double the American or European purchase price, the luxury market here has been buoyant since the days when Daslu, an unapologetically elitist store in São Paulo, first captivated high-end Brazilian customers. By the 1990s, the store was an oasis of indulgence and a mecca for international brands, but subsequently it was investigated for tax irregularities and although still in existance, it is a shadow of its extravagant past.
The specter of the privileged preening among poverty no longer seems to haunt a country with a fast-growing middle class, although the disparity between rich and poor is still evident.
Carla Schmitzberger, president of Havaianas — makers of those famous flip-flop sandals — explains that São Paulo has a concentration of the wealthiest people in Brazil, and that you can see society reflected in her company’s key product.
The rise of rubber sandals from utilitarian footwear to Hollywood glamour is expressed in the Havaianas still sold as low-cost footwear across Latin America — in Argentina, Bolivia or Colombia. Yet in the São Paulo store, as well as globally, the fancier versions are on offer at seven times the basic cost.
Havaianas are certainly a gold mine. The parent company, São Paulo Alpargatas, credits sales of the flip-flops for a bit more than half of its 2010 net revenues of 2.2 billion Brazilian reais, or $1.25 billion.
“There is a huge discrepancy in Brazil. Maybe because women in high social groups often don’t work, they don’t altogether connect value to money earned,” suggests Ms. Schmitzberger on the subject of the country’s sky-high high cost of luxury.
“I don’t know what motivates them to buy Louboutins at three times the price, when they are able to travel,” she says. “It is the weight these brands carry — and a lot of weight put in Brazil on appearances.”
Natalie Klein, who is behind the stylish multi brand NK stores in São Paulo and Rio de Janeiro, says that back in 1997, when she started, it was a new idea in Brazil to offer what she calls “cool luxury,” meaning nonostentatious fashion. Her store started a process of instruction, teaching clients about the modern fashion culture and encouraging them to try new experiences. And Ms. Klein focused on “citizens of the world, who travel and want more sophisticated clothes.”
Like any retailer in Brazil, the NK store resonates with one key word: service.
“This is the most important asset of the company: the service we provide,” Ms. Klein says. “We became a consultancy. The relationship with the client is close, personal; we learn about them, we direct them and they have confidence in our curatorial work.”
The concept of service at a five-star level is the element most likely to challenge European and American brands with stores in Brazil.
“Service has become a crucial factor in Brazil,” says Carlos Jereissati Filho, president and chief executive of the Iguatemi group, which operates 13 shopping centers across Brazil with annual sales in 2010 of almost $4 billion.
“Big brands need to look around more. They tend to have one strategy fits all — but Brazil is very different from the Middle East and Asia,” says Mr. Jereissati. “Things are very expensive and that creates a difficult market. In order to sell, you need amazing service and that is what Brazil has to offer.”
The success of Iguatemi, which is celebrating 45 years since its first mall was founded in 1966, is proof that shopping is part of culture in Brazil — and vice versa. Mr. Jereissati, who is a son of the founder, believes that the shopping experience needs to be more than just purchasing goods. That creates a sophisticated environment compared with malls in China or India.
“I realize that more and more people want a mall to be a lifestyle, asking ‘Where is my bookstore? My cinema? My digital shop? My kid’s place?’ or ‘Where I can have my hair done?” ' says Mr. Jereissati, who adds to that roster beauty and health care, fine dining, sophisticated entertainment and art as extra components.
“In São Paulo we are looking to be a cultural center with art exhibitions. People are not only consumers — they want to learn,” says the executive, although the Iguatemi mall has front and central global luxury brands like Burberry, Chanel, Gucci, Louis Vuitton, Missoni, Tiffany and Diane von Furstenberg, whose sales in Brazil are her brand’s highest.
Because Brazil is the only BRIC country to have significant designers of its own, Gloria Coelho, Carlos Miele, Osklen and H. Stern are among the homegrown brands on sale.
For Mr. Jereissati, who graduated from business school in the early 1990s, just as Brazil was opening up and retailers could start importing, his mission was to follow his father’s vision: “to create the best mall — not the largest.”
Now another Iguatemi luxury mall, named JK (for the late President Juscelino Kubitschek de Oliveira) will open in April 2012 with brands new to the Brazilian market, including Dolce & Gabbana, Goyard, Lanvin — and Top Shop. Mr. Jereissati says the new mall will represent the “beautiful contradictions” of modern luxury, “where fast meets slow, art meets commerce and high meets low.”
With the Brazilian economy showing 7.5 percent growth in 2010 and projections of good annual growth for the rest of the decade, Iguatemi is focusing on ways to differentiate itself from other malls, planning to focus on high-tech ways of speeding up the boring part of shopping. (Read: the payment.).
Growth in Brazil is a different story. Iguatemi opened a 33,800-square-meter, or 363,820-square-foot, mall in Brasília last year, and Mr. Jereissati believes that the luxury market will spread to other cities, like Belo Horizonte, Campinas and Porto Alegre.
In a wired and interlinked world, how different is shopping in Brazil compared with the neighboring United States?
Emanuel Chirico is chairman and chief executive of Phillips-Van Heusen, in charge of Tommy Hilfiger, Calvin Klein and other heritage brands. He disputes the general view from Brazil that U.S. brands have spent more time looking east to China than south to countries on their doorstep.
“With the exception of Brazil, South America has been much easier to develop than China, particularly because of South American travel to the U.S. and the long histories of the brands,” says Mr. Chirico, adding that Calvin Klein has been in Brazil for a decade under its Warnaco licensing agreement.
Yet Calvin Klein’s global retail sales for 2010 do not suggest a surge in Latin America. Out of a $6.7 billion total, 53 percent of sales were in North America, 25 percent in Europe, 17 percent in Asia and just the remaining 5 percent in South America and elsewhere. The retail sales volume for Calvin Klein in the region was $300 million, mostly from Brazil and Mexico.
Tommy Hilfiger’s American cool has found a stronger response in Central and South America, which provided 10 percent of its $4.6 billion sales last year, an exact match with the percentage from Asia.
“In general, the Brazilian market has extremely high import duties and for that reason alone, it has been more difficult for international brands to build a material business there, relative to parts of Asia,” says Mr. Chirico. “But the Brazilian consumer is increasingly interested in global brands. We see this in our growth there, as well as in the United States, where Brazilian consumers are our No. 1 international shopper.”
Marc Puig, chairman and chief executive of the Spanish-based fragrance company Puig, focused early on the company’s Latino connections. Brands like those from Carolina Herrera, the Venezuelan-born, New York-based designer; Paco Rabanne; Antonio Banderas; and the Colombian singer Shakira all had a resonance in Latin America — even more than Puig’s haute fashion fragrances from Prada, Nina Ricci and Valentino.
“At Puig, we placed a high priority in South America long before many other companies for obvious reasons: There is a cultural affinity with the territory since we are a Spanish company,” says the executive. “Before the area became part of the emerging world, the territories were not a major focus of our competitors and that gave us an advantage. Today that is no longer the case. I can’t imagine a company whose board has not asked its management team what are the plans for the region, specifically for Brazil, since it became one of the BRICs.”
The early start, allowing the brands to capitalize on recent growth, is evident in the sales ratios. Puig’s annual sales in Latin America are 19.9 percent, in contrast to just 7 percent in North America and the company increased its total net profit year on year by 57 percent, to €130 million, or $180 million, in 2010 from €83 million in 2009.
Mr. Puig describes Brazil as more like a continent, representing 50 percent of the economy of South America and operating under its own rules, as in the fragrance market, where 90 percent of sales are door-to-door. Behind this Latin American market leader come areas that, Mr. Puig says, all have different levels of market awareness: Mexico, Argentina, Chile, Colombia, Venezuela and Peru.
Global brands have to face up to the Latin American demographic fact that a third of the population is younger than 30. But it seems that big names do register with the millennial generation, as stores reach out to young clients.
Cidade Jardim, a São Paulo mall of 45,000 square meters, landscaped with trees and greenery, opened in May 2008 with a focus on Brazilian brands. But it has developed into a 180-shop mall with luxury brands from Hermès and the Petrossian caviar house. By spring 2012, it will add Cartier, Dior, Fendi, Gucci, Louis Vuitton, Prada and Tod’s.
Brands often build sales in emerging markets with accessories, but Maria Luisa Pucci, director of retail operations at Cidade Jardim, says that although accessories are the driving factor, customers are also focused on ready-to-wear. And Ms. Pucci says there is a high ratio of visits converted to sales through the week and on weekends, when traffic doubles.
Like all high-end shopping spots throughout Brazil, this mall offers deferred payments over three or more installments. But it also aims to be more than just a shopping center, with lifestyle experiences including movies, bookstores, a gym – and an appeal to children with a Reebok sports club. Men are lured by a store selling those must-have toys: yachts, helicopters and jets.
Although Cidade Jardim has visitors from across Brazil, luxury malls do not yet extend beyond the big three cities: São Paulo, Rio and Brasília.
That leaves the field open for farfetch.com, a Web site that is an amalgamator, handling online sales for 80 stores worldwide and 25 in Brazil, including the NK stores.
For José Neves, the company’s chief executive officer and a Portuguese native who formed his fashion experience in London, Brazil’s booming mining towns are obvious targets for his boutique-based e-tailing.
“I founded Farfetch three years ago, and we have seen an incredible response from the public, as well as from independent boutiques and brands,” says Mr. Neves, explaining that the Brazil presence (farfetch.com.br) was introduced a year ago and offers a mix of 2,000 global labels and 50 high-end Brazilian designers. The executive talks about “an impeccable level of service to the Brazilian customer, with local payment systems and split payments; assisted, fast customs clearance with all taxes prepaid by us; and easy returns, not to mention a local V.I.P. and native language customer-service team.”
But, above all, Mr. Neves finds in Brazil a distinctive market that he calls “sophisticated and impulsive.” He notes a fast-growing middle class starting to catch up with the affluent part of the population and a customer who “spends a lot.” Add to that a very low rate of savings — compared with China, for example — and Brazil as an individual entity far outweighs any putative growth in the rest of Latin America.
Susanne Tide-Frater, the brand and strategy director of Farfetch, expresses what is perhaps the crucial factor to understanding the South American attitude to luxury.
As a former creative director at Harrods and Selfridges department stores in London, she sees the Latin American customers as different in spirit from the world-weary attitude that hovers over shoppers in Western countries.
“They are happy to pay 80 percent more, providing they receive up-to-date goods in real time,” Ms. Tide-Frater says. “Brazil is fantastic because it has a buzzy economy and a real fashion ‘will.”’
Fonte 09/11/11
UPDATE 18/11/11: O blog da Melissa publicou uma matéria sobre a autora da reportagem acima, Suzy Menkes. Para ler a matéria, clique aqui.
Lucro líquido da Grendene cai 20,3% no 3º trimestre
A Grendene - fabricante de calçados de plásticos e dona de marcas como Melissa e Ipanema - encerrou o terceiro trimestre com queda de 20,3% em seu lucro líquido que somou R$ 83,5 milhões. O resultado da última linha do balanço foi impactado por uma combinação de fatores como redução de 2,4% na venda dos calçados, queda no preço médio de 3,4% e aumento de 4,5% nas despesas operacionais.
A receita líquida no período encerrado em 30 de setembro somou R$ 414,6 milhões, redução de 5% quando comparado ao mesmo período do ano passado. "Em 2010, houve uma euforia no varejo e as vendas foram boas. Com isso, a base de comparação fica comprometida. Somado a isso, o consumo este ano está menor", disse Francisco Schmitt, diretor de Relações com Investidores da Grendene. "Desde o começo do ano já prevíamos que 2011 seria difícil", complementou o executivo.
Nos primeiro e segundo trimestres, a Grendene também registrou queda na receita e no lucro. "Temos a percepção que esse cenário de desaceleração vai se estender até meados de 2012", disse Schmitt. Apesar desse cenário, a Grendene manteve seu guindace para os próximos cinco anos (2011-2015) de crescer a receita bruta entre 8% e 12% e o lucro líquido, de 12% a 15%.
Fonte 10/11/2011
A receita líquida no período encerrado em 30 de setembro somou R$ 414,6 milhões, redução de 5% quando comparado ao mesmo período do ano passado. "Em 2010, houve uma euforia no varejo e as vendas foram boas. Com isso, a base de comparação fica comprometida. Somado a isso, o consumo este ano está menor", disse Francisco Schmitt, diretor de Relações com Investidores da Grendene. "Desde o começo do ano já prevíamos que 2011 seria difícil", complementou o executivo.
Nos primeiro e segundo trimestres, a Grendene também registrou queda na receita e no lucro. "Temos a percepção que esse cenário de desaceleração vai se estender até meados de 2012", disse Schmitt. Apesar desse cenário, a Grendene manteve seu guindace para os próximos cinco anos (2011-2015) de crescer a receita bruta entre 8% e 12% e o lucro líquido, de 12% a 15%.
Fonte 10/11/2011
segunda-feira, 14 de novembro de 2011
Cartoon bags!
O post de reinauguração do blog não é sobre Melissas, mas essas cartoon bags são tão absurdamente incríveis que mereciam um post só pra elas!
Esssa bolsas são 3D mas dão um efeito 2D muito legal! Pena que são bem carinhas... Do site da loja:
Fontes: 1 e 2
Esssa bolsas são 3D mas dão um efeito 2D muito legal! Pena que são bem carinhas... Do site da loja:
Jump From Paper Bags
Designer: Chay Su and Rika Lin
Price: US$89.00
This 2 dimensional looking bag plays a fun "trick on the eye" and it's a cool way to tote your stuff. Cartoon-like outlines and bright and cheerful colors add a brisk and funky flavor. Despite the slim appearance, each JumpFromPaper™ bag has a roomy interior to accommodate personal belongings and even a laptop.
styles available:
Bowling Bag (red/tan/white/black)
Travel Bag (brown/pink/black)
Afternoon Tea (white/black/blue)
Dimensions / Material:
Travel Bag: 18.9" x 19.7" x .8" / Canvas
Bowling Bag: 18.9" x 20" x .8" / Canvas
Afternoon Tea: 16.5" x 13" x .8" / Polyester
Fontes: 1 e 2
Eu voltei pras coisas que eu deixei, eu voltei...
Porque uma leitora fofa pediu pra eu voltar. Então eu voltei! S2
Apesar de ter abandonado o blog por estar horrorizada com os preços das Melissas (principalmente em se comparando com os preços de sapatos aqui nos EUA), eu continuo buscando e salvando as notícias que são publicadas sobre a marca por aí.
Então atendendo a pedidos (um pedido na verdade S2), vou voltar a atualizar esse cantinho aqui. Afinal, apesar de todos os pesares, as Melissas continuam sendo uma parte importante na minha vida sapatística.
Apesar de ter abandonado o blog por estar horrorizada com os preços das Melissas (principalmente em se comparando com os preços de sapatos aqui nos EUA), eu continuo buscando e salvando as notícias que são publicadas sobre a marca por aí.
Então atendendo a pedidos (um pedido na verdade S2), vou voltar a atualizar esse cantinho aqui. Afinal, apesar de todos os pesares, as Melissas continuam sendo uma parte importante na minha vida sapatística.
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